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How to automatically apply a WooCommerce URL Coupon when using W3 Total Cache

The WooCommerce URL Coupons is a great extension that allows you to set up a unique URL (ex. https://zen.agency/trysave20) and automatically apply product or cart discounts without the need for your customers to enter an actual coupon code. Using the page redirect option, you are able to redirect customers to a page after visiting the unique URL.

While setting up the extension, I found an issue that can arise for website owners who are running any type of caching plugin on their website. The issue breaks the coupon functionality when the caching plugin caches the unique URL you’ve chosen. We happen to use W3 Total Cache, and luckily, there is an easy fix by following the 2 steps outline below:

  1. Create a unique prefix to be used for all your URL couponsFor this demonstration, let’s use “coupon/”. So, instead of my unique URL being https://zen.agency/trysave20, it will carry the coupon/ prefix and be called https://zen.agency/coupon/trysave20url-coupons-1
  2. Modify W3 Total Cache to NOT cache any requests with the coupon/ prefixThis setting can be found under Performance>Page Cache. Scroll to the bottom of the page and you will see “Never cache the following pages”. Just add coupon/ to the text box.

w3total-cache

joseph-riviello-ceo-zen-agency
Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutions—whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agency’s to see how Joe can help your business thrive in the digital age.

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