Business

content-management

The Integrated Approach to Process Management: How to Elevate Every Department in Your Business

In today’s fast-paced business environment, process management is more crucial than ever. It serves as the backbone that holds various departments together, ensuring that operations run smoothly. This article aims to shed light on the significance of process management in business, its role in different departments, and how it can be a game-changer in marketing….

Ott-e-commerce-zen-agency

OTT and WooCommerce: Pioneering the Future of E-commerce

In the contemporary digital age, OTT platforms have drastically reshaped our media consumption habits. This transformation surpasses traditional broadcasting and ushers in a new era of on-demand, bespoke experiences. Yet, OTT’s dynamism isn’t confined to media streaming. When entwined with the capabilities of WooCommerce, OTT unfolds a new dimension, teeming with business potential. OTT Decoded…

Top E-commerce Developers

Zen Agency Wins 2022 Clutch Award for Pennsylvaniaโ€™s Leading E-Commerce Developer

Established in 2008, Zen Agency has a rich history of helping clients create impactful solutions and strategies that drive stellar ROI. Based in the heart of Wyoming, Pennsylvania, our team specializes in a wide variety of services including e-commerce, web design, and conversion optimization. We set our approach to achieving their desired results because we…

what is woocommerce

What is WooCommerce?

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, itโ€™s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

why-you-need-a-woocommerce-wordpress-site

Why You Need a WooCommerce Store

According to a study published by the U.S. Census Bureauโ€™s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

Zen Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

b2b marketing

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. Thatโ€™s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…

customer-loyalty-program

How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce

If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing…

reduce-costs

How to Reduce Costs While Increasing Profitability

People will dedicate hours upon hours of their lives thinking on one thing: How to make more money. So, as the owner of an online store, it’s obvious you’re always thinking about actions that generate profits. We know that the numbers are important, but sometimes we become obsessed with them. The truth is that your…