Lead Generation

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Transformative Lead Generation: Strategies and Financial Insights for the Modern Enterprise

BySamantha

In the fast-paced, ever-evolving world of business, one term stands out as a cornerstone for success: lead generation. This is not merely a buzzword; it’s a strategic imperative that distinguishes thriving enterprises from stagnant ones. Whether you’re a seasoned marketing executive or an entrepreneur looking to scale, understanding the nuances of lead generation is non-negotiable….

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Using WooCommerce for Affiliate Marketing: The Ultimate Guide to Social Media Strategy

ByJoseph Riviello

Dive into the world of e-commerce, and you’ll find affiliate marketing at its pulsing heart. With WooCommerce striding forth as a potent ally for marketers, it’s become increasingly vital to master this combo, especially if you’re aiming to pepper it with the zesty potential of social media. Let’s embark on this explorative journey, decoding the…

Digital marketer working on new campaigns with both PPC and influencers

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

ByJoseph Riviello

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

Zen Agency

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

ByJoseph Riviello

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

inbound marketing agency

5 Inbound Marketing Agency Secrets for Quality Leads

ByJoseph Riviello

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely it’s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

ByJoseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

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The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

ByJoseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency

Zen Agency is Now a Sharpspring Silver Partner!

ByJoseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

law-firm-marketing

How to Create a Successful Law Firm Marketing Funnel

ByJoseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

ByJoseph Riviello

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

instagram

The Best Types of Posts That Will Build Your Brand on Instagram

ByJoseph Riviello

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…

twitter-lead-generation-secrets-the-pros-use

Twitter Lead Generation Secrets the Pros Use

ByJoseph Riviello

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…