Marketing

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A 5-Step Process to Increasing the Lifetime Value of Your Customers

Note: This is Part 2 of the โ€œKnow Your Metricsโ€ series Letโ€™s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…

customer-lifetime-value

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Note: This is Part 1 in the โ€œKnowing Your Metricsโ€ series Want to know the difference between a true digital marketer and a pretender? Ask the marketer to pull up some figures. Tell him to show you his treasure trove of data for the campaigns. Tell him to explain his average customer profiles. Tell him…

local-seo

The Local SEO Checklist: What You Need to Do to Get High Rankings

For some business owners, there is a barrier-to-entry when it comes to their online marketing methods. Traffic has been, and always will be, a big cause for consternation. The process of landing a coveted spot on the first page has often been confusing and unattainable, with a never-ending list of requirements and methods to get…

4 Questions Every Business Needs to Ask When It Comes to Marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and theyโ€™re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…

ibeacon-tech

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. Thatโ€™s a near-quantum leap, and itโ€™s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you havenโ€™t hopped on by now, you will be left behind. As…