SEO

How to Optimize Your Website for Google’s AI-Generated Search Results in 2025

How to Optimize Your Website for Google’s AI-Generated Search Results in 2025

ByJoseph Riviello

What Are Google’s AI-Generated Search Results? Google’s Search Generative Experience (SGE) is redefining how users interact with search results. Instead of relying solely on a list of blue links, Google now provides AI-powered summaries that deliver direct answers to user queries. This advanced system leverages natural language processing to understand complex questions and present conversational…

Website Design and SEO: How to Build a High-Performing, Search-Optimized Website

Website Design and SEO: How to Build a High-Performing, Search-Optimized Website

ByJoseph Riviello

Introduction: The Connection Between Website Design and SEO Website design and SEO (Search Engine Optimization) are two essential elements of a successful online presence, working together to create a website that not only looks appealing but also performs well in search engine rankings. While design focuses on aesthetics and user experience, SEO ensures that a…

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The Digitalization of Marketing: A Tale as Old as Time…Well, Almost!

BySteven Olshefski

As someone once said, “Change is the only constant,” and there’s no field where that rings truer than marketing. Welcome, dear readers, to a thrilling journey through the annals of marketing history, leading up to the digital wonderland we have today. Grab your popcorn and fasten your seatbelts as we explore the fascinating digitalization of…

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Why Quality Backlinks Matter

ByJoseph Riviello

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

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Why You Need to Pay Attention to Your Website’s Core Web Vitals

ByJoseph Riviello

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

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The Right and Wrong Way of Writing a Local Landing Page

ByJoseph Riviello

If you’re a small business, you are well aware of the importance of ranking high for keywords for your products or services. For example, if you are a dentist, you know your practice’s geographical area is limited. You are well aware of who your audience is and who your competition is in getting that audience….

content marketing companies

5 Secrets of Successful Content Marketing Companies

ByJoseph Riviello

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

seo-advice

6 Essential Technical SEO Tips for Your Business Blog

ByJoseph Riviello

One of the most versatile marketing tools that you have available is your blog, especially if you follow our essential SEO Tips. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your…

website-migration-advice

How to Migrate a Site to a New Domain Without Losing Your SEO Rankings

ByJoseph Riviello

Changing the domain name of your website can have huge repercussions for your SEO. This is because your domain is linked to several metrics: Trust Domain authority Domain age Pagerank Backlinks This will all get erased if you improperly move your domain. The good thing is that this doesn’t have to be the case. In…

seo-results

When Should You Start Seeing Results from Your SEO Campaign?

ByJoseph Riviello

SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless. For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route,…