SEO

broken-links

The 7 Deadly Sins: Sneaky Broken Links and Images

The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s…

seo

The 3rd Deadly Sin of SEO: Poor On-Page Optimization

Weโ€™re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. Youโ€™ll find many small business websites that are littered with these mistakes, but that doesnโ€™t mean…

seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. Itโ€™s tricky, as there are so many traps that you can fall into, and itโ€™s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But itโ€™s like trying to drive cross-country…

seo

The Deadly Sins of SEO: Over-Optimization of the Anchor Text

Note: This is part 1 of our โ€œDeadly Sins of SEO Seriesโ€ When a new Google algorithm update gets unleashed unto the public, search marketers tend to cringe in fear. A great deal of SEOs have been hammered by updates that crushed their rankings. Rankings that may have taken months, or even years, to attain…

WordPress SEO

4 Dynamic Tips to Boost the SEO of Your WordPress Site

WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesnโ€™t mean that WordPress is a ready-to-use, โ€œout of the boxโ€ SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start…

local-seo

How to Build a Long-Lasting Local Link Building Strategy

It is no secret that the best way to dominate your competitors is through local SEO. Often enough, the most relevant, targeted customers can be gained through a local search campaign. It is also no secret that backlinks are still a powerful ranking factor, even in 2014. But some backlinks are better than others. Getting…

The Four Keys to Having a High-Performing Google+ Local Page

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Googleโ€™s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

white papers

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If youโ€™re a small business ,…

schema-examples

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPSโ€”in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…