Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. It’s tricky, as there are so many traps that you can fall into, and it’s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But it’s like trying to drive cross-country…

seo

The 2nd Deadly Sin of SEO: Keyword Stuffing

It is no secret that your keyword selection is an indispensable asset to your SEO. The keywords that you select, and how you use them, have a direct effect on your SEO rankings. Search marketers have long understood this, and have used it to their advantage. Search marketers have also exploited this. They packed their…

seo

The Deadly Sins of SEO: Over-Optimization of the Anchor Text

Note: This is part 1 of our “Deadly Sins of SEO Series” When a new Google algorithm update gets unleashed unto the public, search marketers tend to cringe in fear. A great deal of SEOs have been hammered by updates that crushed their rankings. Rankings that may have taken months, or even years, to attain…

WordPress SEO

4 Dynamic Tips to Boost the SEO of Your WordPress Site

WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesn’t mean that WordPress is a ready-to-use, “out of the box” SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start…

local-seo

How to Build a Long-Lasting Local Link Building Strategy

It is no secret that the best way to dominate your competitors is through local SEO. Often enough, the most relevant, targeted customers can be gained through a local search campaign. It is also no secret that backlinks are still a powerful ranking factor, even in 2014. But some backlinks are better than others. Getting…

local-seo-google-plus

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Google’s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

white papers

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If you’re a small business ,…

local seo company

How to Dominate Your Market with Local SEO Content

97% of consumers search for local businesses online. That’s a staggering amount, but it should be of no surprise. If you have an offline business that is in a local community than you should be trying to dominate that area in the SERPS. There is an ever-growing list of ways to climb the rankings; this…

schema-examples

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPS—in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…

seo

What Every Business Owner Should Know About SEO

There is usually a bit of anxiety whenever a business owner hires a search engine optimizer to improve their ranking position. There have been countless misconceptions and false promises thrown around, and it’s easy for the business owner to be skeptical of the methods that the SEO is going to take. And in some cases,…

link-building

How to Earn Links in 2014

“SEO” has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and all… In fact, “SEO” has attracted such a negative stigma that “SEO Moz,” an inbound marketing thought leader, rebranded its company name to just “Moz.” But You Do Need to Do SEO! Now, it’s important…

social local mobile marketing

Are you focusing on Social-Local-Mobile?

Things are changing. 10 years ago, digital marketing was  much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…