Web Marketing

marketing-checklist

The Donโ€™t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, itโ€™s hard to distinguish what is good and what isnโ€™t. This is dangerous, as it can be the difference between blowing a marketing…

The Four Keys to Having a High-Performing Google+ Local Page

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Googleโ€™s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

referrals

How to Naturally Boost Your Referrals

Some of the best and easiest customers that can be acquired will be gained from referrals. Referral marketing is a criminally underused tactic to gain new business. People love doing business with companies they trust. But trust is very hard to earn if someone is learning about your company for the first time. If someone…

white papers

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If youโ€™re a small business ,…

schema-examples

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPSโ€”in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…

blogging

5 Ways to Increase the Readership of your Blog Posts

In 2014, many people arenโ€™t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content…

link-building

How to Earn Links in 2014

โ€œSEOโ€ has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and allโ€ฆ In fact, โ€œSEOโ€ has attracted such a negative stigma that โ€œSEO Moz,โ€ an inbound marketing thought leader, rebranded its company name to just โ€œMoz.โ€ But You Do Need to Do SEO! Now, itโ€™s important…

simplified marketing

How to Simplify Your Marketing

One of the problems in the marketing industry is the obsession with fads, buzzwords, and fluff. Go to some digital marketing blogs and youโ€™ll smacked with unproven and untested theories and ideas that, on the surface, sound great but will not be applicable to your business. The truth is that digital marketing is not a…

market-automation

5 Marketing Automation Tips for Your Business

The term โ€œmarketing automationโ€ is deceptive.ย  The name implies that it is as easy as 1-2-3, and is something that anyone, without any experience using the software, can do. But itโ€™s not that simple. The truth is that while marketing automation is a powerfully robust tool to have in your arsenal, it can have a…

what is retargeting

What is Retargeting and Why Should You Care?

The vast majority of visitors to your e-commerce site do not purchase the first time. Retargeting is a strategy you use to get them coming back. After all, they were at least interested enough to visit your site, so that means thereโ€™s a good chance theyโ€™d like to buy from you later on down the…