Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.
3 Ways to Get More Out of Your Content Marketing
Marketers are starting to understand the importance of great content. According the Content Marketing Institute’s Annual B2B Content Marketing Trends Report, 56% of marketers have increased their budget towards content marketing in the last year. Content marketing is far from a fad—it’s here to stay. Social media, blogs, press releases, podcasts, articles, podcasts, webinars, newsletters,…
How to Flood Your Business With New Customers Using a Local-Mobile Strategy
To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local café and you’ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…
5 Principles to Remember when Designing a Responsive Ecommerce Site
Having great web design has never been more important than now. If you want to make a good impression, solidify your brand, and better communicate your message, then using modern, responsive web design is the way to go. And though there are pros and cons to using a responsive site design, it’d be foolish to…
Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales
There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling.…
5 Things You Need to Know Before Starting Your Digital Marketing Campaign
Imagine being dropped into an unknown wilderness in the middle of the night. No visible water or food. There are dangerous, feral animals lurking in the darkness. You, a stranger in a strange land, are powerless and confused. Could you survive? Most likely not. You’d probably die of thirst and starvation, or maybe you’d get…
How to Upload your WordPress eXtended RSS (WXR) file to Your WordPress Site
Below are the quick steps to import your content form one WordPress site to another: Log into to your WordPress Admin Go to Tools>Import Click the “WordPress” link Choose your file. You will then have to map the authors form your file to authors on the site you are importing to. All posts, categories and…
Latest Web Development Trends
2013 was completely brilliant for web design and development. In recent months, there have been huge strides in this field. According to experts, webmasters will continue to focus on many different web development trends. In this post, we’ve discussed some important trends which will be used this year. Extra Focus on Content Every website developer…
How Can Small Businesses Use Content to Help Their SEO?
Content is more important to search engine optimization than ever before. Google has publicly stated this over and over again. Algorithm updates such as Fresh, Panda, and Penguin have made content not just important for your website to rank well, but essential. No matter what type of website or business you own/run, regularly updating the…
SEO – Long Tail Keyword Basics
Whether you’re a pro or just beginning to grasp the basics of search engine optimization, it’s imperative to understand keywords and exactly how they work. Long tail, short tail, no tail (?), and so on. SEO buzzwords are enough to make your head spin, but alas, Zen Agency is here to clear up your keyword…
How to Decide if You Need a Responsive Design
In The Pros & Cons of Responsive Web Design, we discussed some of the benefits and potential disadvantages of responsive web design, ultimately concluding that you probably should have a responsive website design. Today, we’ll talk in more detail about some of the considerations that factor into deciding whether you need a responsive website. The…
Why It is Essential for Your Small Business to Get on Google+ Now
Google claims it already has 170 million people active on its social network, Google+. There may be 200 million or more already signed up for the service, which began in the summer of 2011. Google+ is by far the fastest growing social network, and Google’s aim is to take down Facebook. Whether that happens or…
The Pros & Cons of Responsive Website Design
Tablet PCs, smartphones, desktops, and laptops – oh my! Mobile devices are becoming more popular than ever, and with each passing year, they are used more frequently than desktop and laptop PCs to browse the internet. But, did you know that each device has its own quirks about web design? You can’t design a single…
