link-building
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How to Earn Links in 2014

โ€œSEOโ€ has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and allโ€ฆ

In fact, โ€œSEOโ€ has attracted such a negative stigma that โ€œSEO Moz,โ€ an inbound marketing thought leader, rebranded its company name to just โ€œMoz.โ€

But You Do Need to Do SEO!

Now, itโ€™s important to understand that โ€œSEOโ€ is very alive, and itโ€™s completely legitimate to do. In fact, Google wants you to do it.

But, they want you to do it in a โ€œnaturalโ€ way so that the sites with the best content that people love to read actually get ranked at the top of the search rankings.

In the past, you could build links by placing them on different websites. But Google has eliminated that practice with many algorithm updates.

Today you have to โ€œearnโ€ links, which means theyโ€™re editorially reviewed by the websiteโ€™s owner before being posted. Then, the link anchor text should also be โ€œnatural,โ€ which means it doesnโ€™t use anchor text that matches your keywords in any way.

So How do You Earn Natural Links?

You could actually create a lengthy report on the subject, but hereโ€™s the quick of it:

  1. Write Quality Content

This is always the number one thing to do. The number of links you can earn is always capped by the quality of your content. Write low-quality content, and you wonโ€™t get as many (or as high of quality) links. Develop high-quality content, and you can earn many more.

  1. Guest Blogging

Yes, Matt Cutts says guest blogging as a SEO strategy is dead. But, heโ€™s referring to the fact that many SEOs have done it only to build links to their websites.

Guest blogging still works if you use it to build relationships and awareness. So, you should be targeting fairly well-known blogs in your niche. Hereโ€™s the thing though: you still get to include an author bio and get a link with each post (in most cases). So, send that link back to your website, but donโ€™t use exact-match anchor text.

  1. Manual Outreach to Website Owners

This is the 100% white-hat way to get natural links Google will always love. After youโ€™ve created that awesome piece of content, research websites in your niche.

Let the owners know you created this wonderful piece of content. And if they find it fitting for their audience, ask them to link to it. As long as you write truly quality content, youโ€™ll get a good response rate and high-quality links.

  1. Create a Free How-To Guide

Letโ€™s say youโ€™ve identified a problem that affects your target market. A simple way to earn links is to write a white paper or short report showing them exactly how to solve their problem.

Wonโ€™t this cost you business? Nope! It actually earns you more business in the long-run. By being the best solution to the problem your market has, they put more trust and credibility into you. When theyโ€™re ready to buy what you offer, your name is most likely to come up.

So, you earn both links and sales.

Be Valuable and Youโ€™ll Be Okay!

Thatโ€™s really all there is to it. The more value you can offer, the better off youโ€™ll be. If you have the very best website of your kind in your niche, youโ€™re sure to earn many links over the long run.

joseph-riviello-ceo-zen-agency
Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutionsโ€”whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agencyโ€™s to see how Joe can help your business thrive in the digital age.

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