seo-advice

6 Essential Technical SEO Tips for Your Business Blog

One of the most versatile marketing tools that you have available is your blog, especially if you follow our essential SEO Tips. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your best assets, and if you can consistently develop it, you can always depend on new visitors reaching your site.

SEO Tips for Success

seo tipsThis blog post will explain some things that you should consider when using a blog to grow your organic search traffic.

  1. Use 1-2 Relevant Keyword Throughout the Blog Post

Because you want the most qualified traffic to reach your blog, you need to conduct thorough research to find the most relevant keywords that can attract those visitors. Once you find those keywords, you will need to put them in important areas:

Title– The title should include the keyword, but not in an obvious way. Meaning, the title should read naturally because it’s written for both the reader and for the search engines.

Body– 1-2 relevant keywords should be sprinkled throughout the post. The introductory should include a keyword, and the remainder of the body needs your keywords to appear naturally. Avoid keyword stuffing because it’ll make the post hard to read for visitors, search engine algorithms are designed to reject that type of content.

URL– The URL can include the keyword if it accurately describes what the post is about. This is beneficial for Google and the audience.

  1. Optimize Your Images

Your blog posts shouldn’t be text-only. Not only do images inject life into posts, they offer another way for marketers to grow their SEO traffic. Here’s the thing: Google does not search for images, they care about the alt-text. Alt-text is the small box of description that you’ll see when you hover your cursor over the image. The alt-text explains to Google what the image is about. The alt-text should have a relevant keyword within it.

  1. Include a Sitemap

A sitemap gives Google a map of all your pages and posts, which will help to get your site indexed faster and better. If you have a WordPress blog, this is a very simple task if you use this plugin.

  1. Optimize Your Meta Description

A meta description is a snippet of text that sits under a title in a search engine result. The meta description should be enticing to readers and it should signal to Google that it is a relevant search result. For it to signal as a relevant search result, you should put a 1-2 keywords within it.

  1. Select the Proper Categories and Tags

A category determines the group of the content on your blog. Ensure that you don’t have too many categories, and ensure that you don’t have any duplicate ones.

  1. Use Canonical Tags

For the most part, you will want to avoid duplicate content as much as possible; Google has been known to punish sites for having identical posts or pages. However, there are times when you may need to have identical content on your site. If that’s the case, you need to use canonical tags. A canonical tag signals to Google what pages should be indexed. So, if you don’t want a duplicate page to get punished, use a canonical tag. This page has much more detail on using canonical tags.

Conclusion

A properly optimized blog post can be a source of traffic for years. Businesses are often single-minded with the way they think of their blog– some only focus on the brand and audience, others only care about the traffic aspect. The truth is that you can strike a balance to reap benefits from both sides.

Are you ready to discuss your next webย project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WordPress and WooCommerceย experts.

WooCommerce-Experts

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Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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