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How to Use Local SEO to Rank for Multiple Locations

Local SEO, all things considered, is a relatively simple form of online marketing. Local SEO is critical because…

  • Consumers tend to include geographical locations in their search queries
  • The location of your business is factored into Google’s algorithm
  • Local businesses are perceived to be better than large corporations
  • Less competition than national SEO

We’ve written on local SEO before— it’s fairly straightforward. However, when you start to involve multiple locations, things start to get complex. Trying to rank for multiple locations can be a major headache. Think about this:

  • Multiple physical addresses– often in different cities or even states.
  • Multiple phone numbers
  • Multiple web domains
  • Different citations are spread throughout the locations

All of those factors can make you unsure of the right strategy to take. When you have to juggle this many elements, you’re bound to drop the ball and be disorganized.

The goal is to streamline your strategy so that each location is accounted for and localized. You need to keep each location interconnected.

The purpose of this blog post is to explain how to accomplish this.

Use one domain for all of your locations

If you have multiple websites, consolidate them into one domain. Businesses who use multiple websites are doing themselves a huge disservice. If anything, having a single domain across all of your locations is an advantage because it can build tremendous domain authority.

From an efficiency standpoint, it makes sense, too. If you have 30 locations with 30 different websites, every single page will have to be unique, and it will be difficult to keep track of each website. It’s easier to have everything in one centralized location. This will conserve resources.

Now, you may be wondering how to consolidate into a single domain. It’s easy. Use subdomains (or subfolders) that refer back to the root domain. Each location would have its own subdomain and its own page.

For example, if you keep your locations separate, each website will look like this:

  • com
  • com

But, if you use subdomains, it will look like:

  • pizzerianame.com
  • pizzerianame.com

The root domain remains the same. It’s important to remember that you must write content that’s been optimized for each unique location. The content across these localized pages doesn’t have to be 100% different, but they need to be unique enough so that they rank. Include a “Locations” tab in your navigation menu that lists the different pages.

Keep your citations consistent

This can be another headache. A citation is a reference or mention of your website on the net. For example, a listing on Yelp or Bing Places would be considered a citation.

The problem with multiple locations is that there are different physical addresses, phone numbers, and name variations. This is a recipe for chaos, seeing that a successful citation has an accurate NAP (name, address, phone number). How do you reconcile this? Luckily, it’s far from impossible.

Here are the basics: Each citation must contain accurate information. Specifically, the name, address, phone number, and site URL must be correct.

You cannot consolidate the different citations for multiple locations like you would with website URLs. In a way, each location is its own entity. The more locations you have, the more difficult it will be to keep track of things. Some local directories will allow you to upload all of your locations at once. This is obviously much easier, as you’ll save a great deal of time. Google My Business, for example, will allow you to upload your locations in bulk, which is great because a citation for GMB is arguably the most important to have.

Each citation must be accounted for, so you need to monitor where you’re listed or referenced on the internet. Tools like Whitespark and Bright Local will offer tremendous help in this area.

Conclusion

Multiple locations shouldn’t be seen as problematic. In fact, you have an advantage. If you use individualized pages that refer to the same root domain, create unique content across those pages, and build your citations, you will become a powerhouse in your local various markets.

joseph-riviello-ceo-zen-agency
Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutions—whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agency’s to see how Joe can help your business thrive in the digital age.

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