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Saying Goodbye to Free Facebook Marketing

If you’re a small business owner, chances are good that you’ve at least dabbled with facebook marketing in the past. Much has changed over the last few years, and if you aren’t fully aware of recent algorithm updates, you’ve likely been wasting a lot of time and energy trying to get facebook to work for you.

The free ride from facebook is officially over for businesses. Say goodbye now to the idea that you can start a business page, get a gazillion “likes” and assume that people who’ve liked your page will see your posts in their news feeds. The percentage of facebook fans who actually see a brand’s posts in their news feeds is exponentially small, and decreasing significantly over time.

Of course, there’s one sure way that facebook users will see your business’s posts … you can opt to pay for advertising. And why should advertising on facebook or social media in general be any different than marketing via traditional paid channels? It’s facebook’s prerogative when everything’s said and done, but many small business owners are outraged, and for good reason. Either they’ve put a lot of energy into growing the number of likes on their business pages organically, or they’ve already paid for facebook advertising in order to attract new likes, without knowing that eventually “page likes” would essentially be irrelevant.

Sure, the fact that your business facebook page has a gazillion “likes” may look cool (which can give the impression that your brand is popular) but that’s pretty much all those super cool likes are good for now.

And where does this leave you and your gazillion likes? Unfortunately, your business is in the same boat with so many others … you need to pay facebook if you want to advertise effectively. And regardless if you agree with facebook’s new methods or not, it can’t be denied that paid facebook marketing is extremely effective and a valuable component in your business’s advertising strategy.

So, what’s a small business owner to do? You really have two options. You can either turn your back on facebook entirely (not a particularly good idea) or embrace the idea that paying to advertise on the most popular social media platform is essential for engaging your target audience.

Do you have questions about targeted facebook marketing strategies? Feel free to contact Zen Agency today to discuss how we can help your business thrive in the new facebook environment.

joseph-riviello-ceo-zen-agency
Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutionsโ€”whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agencyโ€™s to see how Joe can help your business thrive in the digital age.

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