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Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a clichรฉ, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

inbound marketing strategy

5 Things You Need to Know Before Starting Your Digital Marketing Campaign

Imagine being dropped into an unknown wilderness in the middle of the night. No visible water or food. There are dangerous, feral animals lurking in the darkness. You, a stranger in a strange land, are powerless and confused. Could you survive? Most likely not. Youโ€™d probably die of thirst and starvation, or maybe youโ€™d get…