link building

The Power of Backlinks: What Businesses Need to Know About Link Building in 2025

The Power of Backlinks: What Businesses Need to Know About Link Building in 2025

Backlinks, also known as inbound links, are one of the most powerful factors in SEO, significantly impacting a website’s ability to rank higher in search engine results pages (SERPs). Simply put, a backlink is a hyperlink on an external website that points back to your site. These links act as “votes of confidence,” signaling to…

link-building

Why Linking Building Will Still Matter in 2016

Google’s 2012 Penguin update permanently changed the game. Some of the things that worked before abruptly stopped working. SEO’s panicked. Website rankings plummeted. Chaos ensued. Lost in all of the chaos and the noise were the facts. People became very misinformed on what works and what doesn’t. Bad SEO practices sort of became the norm….