Mobile Marketing

Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a clichรฉ, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

ibeacon-tech

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. Thatโ€™s a near-quantum leap, and itโ€™s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you havenโ€™t hopped on by now, you will be left behind. As…

local-seo

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local cafรฉ and youโ€™ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…