5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

Are Beacons the Future of Mobile Marketing?

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. That’s a near-quantum leap, and it’s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you haven’t hopped on by now, you will be left behind. As…

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local café and you’ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…