How Bad Web Design Can Affect Your Digital Marketing Campaigns

How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

It’s safe to say that you’ve heard about pay-per-click (PPC) marketing. You’ve probably heard it’s a bit risky, and it’s easy to lose money with it. That’s true; it can be a bit risky– if you don’t know what you’re doing. It goes without saying that with any marketing method that you use, you should…