SEO

How to Optimize Your Website for Google’s AI-Generated Search Results in 2025

How to Optimize Your Website for Google’s AI-Generated Search Results in 2025

ByJoseph Riviello

What Are Google’s AI-Generated Search Results? Google’s Search Generative Experience (SGE) is redefining how users interact with search results. Instead of relying solely on a list of blue links, Google now provides AI-powered summaries that deliver direct answers to user queries. This advanced system leverages natural language processing to understand complex questions and present conversational…

Website Design and SEO: How to Build a High-Performing, Search-Optimized Website

Website Design and SEO: How to Build a High-Performing, Search-Optimized Website

ByJoseph Riviello

Introduction: The Connection Between Website Design and SEO Website design and SEO (Search Engine Optimization) are two essential elements of a successful online presence, working together to create a website that not only looks appealing but also performs well in search engine rankings. While design focuses on aesthetics and user experience, SEO ensures that a…

digitalization-of-marketing-seo-services-zen-agency

The Digitalization of Marketing: A Tale as Old as Time…Well, Almost!

BySteven Olshefski

As someone once said, “Change is the only constant,” and there’s no field where that rings truer than marketing. Welcome, dear readers, to a thrilling journey through the annals of marketing history, leading up to the digital wonderland we have today. Grab your popcorn and fasten your seatbelts as we explore the fascinating digitalization of…

seo tips

Boost online store’s search rankings with WooCommerce and SEO

BySteven Olshefski

If you manage an online store using WooCommerce, you are aware that increasing the amount of traffic that visits your website is essential to your business’s success. The optimization of a website for search engines is one of the most efficient methods for attracting organic visitors (SEO). On the other hand, search engine optimization (SEO)…

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

ByJoseph Riviello

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

computer in front of a purple light

How Bad Web Design Can Affect Your Digital Marketing Campaigns

ByJoseph Riviello

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

the-5-step-cheat-sheet-for-using-youtube-for-your-local-business

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

ByJoseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world….

local-seo

How to Use Local SEO to Rank for Multiple Locations

ByJoseph Riviello

Local SEO, all things considered, is a relatively simple form of online marketing. Local SEO is critical because… Consumers tend to include geographical locations in their search queries The location of your business is factored into Google’s algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We’ve written…

local-seo

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

ByJoseph Riviello

To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local café and you’ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…

content-marketing

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

ByJoseph Riviello

There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling….

content-marketing

How Can Small Businesses Use Content to Help Their SEO?

ByJoseph Riviello

Content is more important to search engine optimization than ever before.  Google has publicly stated this over and over again.  Algorithm updates such as Fresh, Panda, and Penguin have made content not just important for your website to rank well, but essential. No matter what type of website or business you own/run, regularly updating the…