Social Media Strategy

Digital marketer working on new campaigns with both PPC and influencers

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

social-media-strategy

How to Truly Track the Effectiveness of Your Social Media Strategy

So, youโ€™re working heavily on social media. You have tons of likes, follows, and shares. But youโ€™re just unsure of what it all means. You donโ€™t really know how much revenue is exactly being generated. This is a very common problem, and itโ€™s something that should be quickly addressed. All of the time and effort…