ecommerce-fail

The 6 Most Common Reasons E-Commerce Stores Fail

ByJoseph Riviello

According to many different sources, over 90% of online businesses collapse. That’s a ghastly stat. That means– statistically speaking– your chance of success as an online retailer is less than 10%. An E-commerce business is extremely easy to set up. You don’t have to rent a physical space for your store. When put against other…

customer-service

Why You Need Great Customer Service for Your Ecommerce Store to Succeed

ByJoseph Riviello

Business owners tend to worry about customer acquisition. Customer acquisition is obviously a necessary concern when building and expanding a business. But for a business to have longevity, a great deal of effort needs to be put into customer retention. Consistent sales and support relies on your ability to bridge connections and spark loyalty. To…

shopping-carts

The 5 Most Important Questions to Ask When Choosing an E-Commerce Platform

ByJoseph Riviello

For your E-Commerce store to become wildly successful, you’ll need a strong platform. The platform is the backbone of your store. If your platform lacks certain features and is not as powerful as it needs to be, your store will always underperform. Your store needs to be flexible and functional enough to meet the demands…

How to Create a WordPress Logout Shortcode

ByJoseph Riviello

//WordPress Logout Shortcode function logout_func ($atts, $content = null) { extract(shortcode_atts(array( ‘linktext’ => ‘Log Out’, ), $atts)); $logoutlink = wp_logout_url( home_url() ); return ‘‘. $linktext .’‘; } add_shortcode( ‘wplogout’, ‘logout_func’ ); ?> // Example Usage: // [wplogout linktext=”YES”] – if you don’t specify linktext, will just display “Log Out”

woocommerce

The 4 Most Common Mistakes That You Can Make With Your WooCommerce Site (And How to Avoid Them)

ByJoseph Riviello

WordPress is the world’s most powerful CMS, and WooCommerce is its best shopping cart and E-commerce platform. It’s easy to install the WooCommerce plugin and set up your store. But even though it’s very easy to get your store live, you have to take the right steps to ensure that your store runs at maximum…

facebook-ads-google-adwords

Facebook Vs. Google: How to Choose the Right PPC Platform

ByJoseph Riviello

PPC can be a scary world for inexperienced business owners. But it’s probably a very enticing one. You’ve probably heard of the stories of competitors killing it via paid search, so your curiosity is peaked. PPC marketing is really something that you should consider. It’s a great way to get a surge of targeted traffic…

content-marketing

Overcoming Content Marketing’s Most Frustrating Challenges

ByJoseph Riviello

Content marketing’s stock is sky-high right now. It’s the hot topic, and it seems like almost every marketer is recommending it. There are some strong chances that you’ve already implemented some form of content marketing, whether it is a simple blog or a weekly video series. We love content, and we know that it can…

hire-a-copywriter

How to Hire a Copywriter – 4 Must Ask Questions

ByJoseph Riviello

Businesses, whether they like it or not, need copywriting. Copywriting is seen as some secretive, wizardly craft that is difficult to master. The learning curve turns busy small business owners off. Taking the time to study classic sales letters, absorb all of the principles and tactics, and learning how to construct hard-hitting sales copy can…

blogging

The 3 Most Common Things Poor Business Blogs Lack

ByJoseph Riviello

Your business blog is an excellent outlet for broadcasting your brand’s voice. A well-written blog can yield some healthy engagement from your users, and can act as an anchor for your content marketing strategy. But that doesn’t mean that blogging success is a given. Creating a blog can be easier said than done, and there…

website-design-example

3 Metrics that Should Tell You When It’s Time for a Website Redesign

ByJoseph Riviello

Like many other things in life, your website can age. Father Time is no stranger to online properties. Your website, at one time, may have been a high-performing powerhouse that churned qualified leads through your door. If you’ve upheld the same design for several years, and you may have noticed a dip in that performance,…

broken-links

The 7 Deadly Sins: Sneaky Broken Links and Images

ByJoseph Riviello

The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s…

wordpress-plugins

4 Overlooked Plugins from WPMUDEV That Will Improve Your Site

ByJoseph Riviello

WordPress is a huge platform with a vast, and often under-explored, marketplace. There are probably droves of plugins that you are not aware of, simply due to the fact that you cannot know of every single plugin that hits the market. The sheer amount of plugins that are at your disposal make WordPress the most…