shopping-carts

The 5 Most Important Questions to Ask When Choosing an E-Commerce Platform

For your E-Commerce store to become wildly successful, you’ll need a strong platform. The platform is the backbone of your store. If your platform lacks certain features and is not as powerful as it needs to be, your store will always underperform. Your store needs to be flexible and functional enough to meet the demands…

How to Create a WordPress Logout Shortcode

//WordPress Logout Shortcode function logout_func ($atts, $content = null) { extract(shortcode_atts(array( ‘linktext’ => ‘Log Out’, ), $atts)); $logoutlink = wp_logout_url( home_url() ); return ‘‘. $linktext .’‘; } add_shortcode( ‘wplogout’, ‘logout_func’ ); ?> // Example Usage: // [wplogout linktext=”YES”] – if you don’t specify linktext, will just display “Log Out”

woocommerce

The 4 Most Common Mistakes That You Can Make With Your WooCommerce Site (And How to Avoid Them)

WordPress is the world’s most powerful CMS, and WooCommerce is its best shopping cart and E-commerce platform. It’s easy to install the WooCommerce plugin and set up your store. But even though it’s very easy to get your store live, you have to take the right steps to ensure that your store runs at maximum…

facebook-ads-google-adwords

Facebook Vs. Google: How to Choose the Right PPC Platform

PPC can be a scary world for inexperienced business owners. But it’s probably a very enticing one. You’ve probably heard of the stories of competitors killing it via paid search, so your curiosity is peaked. PPC marketing is really something that you should consider. It’s a great way to get a surge of targeted traffic…

content-marketing

Overcoming Content Marketing’s Most Frustrating Challenges

Content marketing’s stock is sky-high right now. It’s the hot topic, and it seems like almost every marketer is recommending it. There are some strong chances that you’ve already implemented some form of content marketing, whether it is a simple blog or a weekly video series. We love content, and we know that it can…

hire-a-copywriter

How to Hire a Copywriter – 4 Must Ask Questions

Businesses, whether they like it or not, need copywriting. Copywriting is seen as some secretive, wizardly craft that is difficult to master. The learning curve turns busy small business owners off. Taking the time to study classic sales letters, absorb all of the principles and tactics, and learning how to construct hard-hitting sales copy can…

blogging

The 3 Most Common Things Poor Business Blogs Lack

Your business blog is an excellent outlet for broadcasting your brand’s voice. A well-written blog can yield some healthy engagement from your users, and can act as an anchor for your content marketing strategy. But that doesn’t mean that blogging success is a given. Creating a blog can be easier said than done, and there…

website-design-example

3 Metrics that Should Tell You When It’s Time for a Website Redesign

Like many other things in life, your website can age. Father Time is no stranger to online properties. Your website, at one time, may have been a high-performing powerhouse that churned qualified leads through your door. If you’ve upheld the same design for several years, and you may have noticed a dip in that performance,…

broken-links

The 7 Deadly Sins: Sneaky Broken Links and Images

The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s…

wordpress-plugins

4 Overlooked Plugins from WPMUDEV That Will Improve Your Site

WordPress is a huge platform with a vast, and often under-explored, marketplace. There are probably droves of plugins that you are not aware of, simply due to the fact that you cannot know of every single plugin that hits the market. The sheer amount of plugins that are at your disposal make WordPress the most…

zen-design-firm

5 Tips That Will Turbo-Charge the Speed of Your Website

There are few things more frustrating than opening up a webpage and it taking forever to load. Itโ€™s trueโ€”patience is a virtueโ€”but when you have a multitude of other things to do, waiting for a webpage to load doesnโ€™t seem too appealing. 47% of online consumers expect a webpage to load in 2 seconds or…

dropship-market

How to Select the Right Market for Your Ecommerce Store

Does this sound like you: You’ve heard all about drop shipping, have concluded that it sounds awesome, but you have absolutely no idea of what market or niche you should get into? Don’t worry, it’s fairly common. Choosing the market is the first step in opening your drop shipping enterprise, and it’s the step that…