content-marketing

3 Things to Consider Before You Get Serious About Content Marketing

If youโ€™ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, itโ€™s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…

website-metrics

Why You Shouldnโ€™t Obsess Over Vanity Metrics

Whatโ€™s the most common, and probably most important, attribute in digital marketing? Whatโ€™s the one ubiquitous element that can make or break your success? It is data. If your company is deep into a digital marketing campaign, then you know that data is everywhere, at every turn, and you would know that the way you…

woocommerce-developer

The Best Free WooCommerce Plugins

In another post, we listed some great paid extensionsย for WooCommerce … but what are the best free WooCommerce plugins? Depending on what you want to accomplish with your e-commerce store, those extensionsย are necessary for selling your products. However, you donโ€™t need to solely rely on paid extensions. There are plenty of free extensions for WooCommerce…

urgency

Instilling a Sense of Urgency in Your Marketing

The real bread and butter in digital marketing isnโ€™t the various bells and whistles; it isnโ€™t the new flavor-of-the-week tactics that major blogs endorse; it isnโ€™t about a specific traffic sourceโ€”though traffic is obviously importantly. Itโ€™s really about the psychological motivations that compel people to buy. Itโ€™s about pushing your prospectsโ€™ buttons so consistently that…

woocommerce

5 Paid WooCommerce Extensions That Will Help to Sell Products

One of the many benefits of using WooCommerce is the availability of extensions that are on WordPressโ€™ platform. WooCommerce, which is built off of PHP, has been bolstered with a vibrant community of WordPress developers that are committed to creating quality extensions that improve WooCommerceโ€™s ease of use. This can be a tremendous gift, but…

target-ads

How Facebookโ€™s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

It could be argued that the Holy Grail of paid traffic is delivering the perfectly targeted ad. The ad that goes to the right type of prospect, and the copy of the ad is totally relevant to that prospect. Facebook ads have been friendly to this ideal. Advertisers have been able to target people based…

email-campaign

How Often Should You Send Out Emails?

Marketers are constantly teetering between too much and too little. When embarking on an email marketing campaign, the frequency of your email delivery is a question that hovers over many marketersโ€™ heads. Itโ€™s a struggle to strike the right balance; itโ€™s tough to know when itโ€™s โ€œjust enoughโ€. Want to know the reason why? Itโ€™s…

marketing-plan

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now itโ€™s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…

split-test-web-design

Five Web Design Elements that You Should Split Test

Much of conversion optimization comes down to testing various elements to see what works best. You compare Item A vs. Item B, and you see what wins out. You should be constantly conducting split tests to weed out any weak elements of your web design. What may work in theory may not work once you…

seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. Itโ€™s tricky, as there are so many traps that you can fall into, and itโ€™s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But itโ€™s like trying to drive cross-country…

trust

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…

woocommerce-vs-bigcommerce

WooCommerce Vs. BigCommerce: Which One Wins Out?

E-commerce has revolutionized the way we shop. Brick and mortar retailers have been looking to haul their shops online, and there are many options for businesses that would like to do so. Some of these options include using WordPress or an all-in-one hosted solution. Particularly, there is WooCommerce (a shopping cart plugin from WooThemes), and…