Stay informed and inspired with ZenWire. We cover the latest digital news and offer deep dives into topics that matter, helping you achieve digital excellence in an ever-changing landscape.
ByJoseph Riviello
The term “marketing automation” is deceptive. The name implies that it is as easy as 1-2-3, and is something that anyone, without any experience using the software, can do. But it’s not that simple. The truth is that while marketing automation is a powerfully robust tool to have in your arsenal, it can have a…
ByJoseph Riviello
Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. It’s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…
ByJoseph Riviello
What goes into great design? What is at its center? A website having a pretty face is not enough, because prettiness alone will not impact a buying decision from beginning to end. Nor will having the latest, most modern, up-to-date tools and features be enough. It can be argued that great design, at its center,…
ByJoseph Riviello
This is the first post in the Web Design Checklist series. Our world is dominated by color. Because of its omnipresence, psychologists have debated the impact that color has on the mind and the emotional state. And there is an impact. Everyone has their subjective associations to certain colors—someone may find the color red to convey…
ByJoseph Riviello
The vast majority of visitors to your e-commerce site do not purchase the first time. Retargeting is a strategy you use to get them coming back. After all, they were at least interested enough to visit your site, so that means there’s a good chance they’d like to buy from you later on down the…
ByJoseph Riviello
Everybody makes mistakes – that’s the nature of business. But, smart business owners learn from the mistakes of others so they don’t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…
ByJoseph Riviello
The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average person’s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…
ByJoseph Riviello
The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…
ByJoseph Riviello
Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were fewer regulations, and the average inbox wasn’t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospects’ attention while other companies and…
ByJoseph Riviello
Things are changing. 10 years ago, digital marketing was much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…
ByJoseph Riviello
47% of Americans who are on social networks say that Facebook is the primary influencer of purchases. Businesses need to know how to play the social media game, and they need to know how to play it well. When more and more people are connecting to social networks, you have to adapt sufficiently to meet…
ByJoseph Riviello
Note: This is Part 2 of the “Know Your Metrics” series Let’s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…
Kind words from real clients worldwide who’ve found success in their partnership with Zen Agency.
EXCELLENTTrustindex verifies that the original source of the review is Google. Zen is a tremendous agency. Great balance of design sensibility and technical know-how, and their account managers are very responsive and easy to work with. I'd recommend them for any web development project.Trustindex verifies that the original source of the review is Google. Very professional group.Trustindex verifies that the original source of the review is Google. Zen has been wonderful for our small business. They are completely professional and supportive. So quick to respond to any of our our needs and questions about our website. I would highly recommend this company to every business large or small. We are so grateful, especially for Justin and Sean who are always there to help us.Trustindex verifies that the original source of the review is Google. Have been a client for a couple of years now and Zen does a great job building professional looking websites that are functional.Trustindex verifies that the original source of the review is Google. Starting a new website from scratch was scarry. As a wholesale company we represent over 200 manufactures. Our business website then becomes somewhat a copy of those entire companies' websites. Lots of products and lots of continuous change. After the site was up and running it wasn't long before we started having issues. I had picked WooCommerce as the shopping cart and there were some plugin issues, etc. that needed repair. Looking for someone with experience in WooCommerce led me to Zen. No problem they were in Pennsylvania, and I was in Louisiana. They have helped me with so many issues and struggles. From building a form we could use for orders taken at a trade show, to hosting and recently installing a complex plugin that makes the website the order hub for customers and our company sales staff. All of the support has been first class. Best of all, they are just good people, eager to help, and easy to talk to. I would highly recommend Zen Agency to anyone needing that watchful eye looking out for your best interests.Trustindex verifies that the original source of the review is Google. Zen Agency helped me with SEO on my website and PPC ads for Google. They asked great questions, set great expectations, and over delivered. Professional, responsive, and inclusive throughout the process.Trustindex verifies that the original source of the review is Google. Zen has been professional with their service and knowledgeable with their advice.Trustindex verifies that the original source of the review is Google. The folks at Zen Agency have been extremely helpful. After providing them with my requirements for the new site, they created a fantastic website for me that I receive compliments on all the time. Their support is fast and friendly. I also chose to have Zen host my site and perform monthly updates so that I will no longer have to take time out of my day for those tasks.Trustindex verifies that the original source of the review is Google. I was looking to change web designers for my business after being with the same agency for 20 years. I needed a fresh set of eyes and someone with a lot more knowledge of WooCommerce in general. The owner contacted me right away and we came up with a monthly plan that fit our budget. My project manager Sofie is fantastic. She is very responsive to emails and the work gets done efficiently and in a timely manner. I would recommend the Zen Agency to anyone that is looking to step up their online prescence and ecommerce.
Leading brands turn to Zen as the go-to digital agency for their branding, web development, and marketing needs.
Our approach is strategic, data-driven, holistic, and one that generates results.
We have an outside-the-box type of mindset and take an innovative approach to all of our client’s needs. We take the guesswork out of your Cost Per Acquisition (CPA) and Return On Investment (ROI) by delivering measurable results that we let steer the next moves of our marketing strategies.
Zen Agency is a full-service agency offering the most creative branding, clean code web development, and measurable marketing services to help your company reach the pinnacle of success. Proudly serving Wilkes Barre – Scranton web design clients, Pennsylvania web design clients, and businesses worldwide.
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