Stay informed and inspired with ZenWire. We cover the latest digital news and offer deep dives into topics that matter, helping you achieve digital excellence in an ever-changing landscape.
ByJoseph Riviello
Core Web Vitals are a set of user experience metrics introduced by Google to evaluate website performance and its impact on users. These metrics—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—measure loading speed, interactivity, and visual stability, respectively. Since their introduction, they have become a critical factor in determining search…
ByJoseph Riviello
Artificial intelligence (AI) is revolutionizing nearly every industry, and search engine optimization (SEO) is no exception. As search engines like Google integrate AI to better understand user behavior and intent, businesses must adapt their SEO strategies to stay competitive. AI has brought a new level of sophistication to how content is discovered, ranked, and displayed,…
ByJoseph Riviello
Search engine optimization (SEO) is constantly evolving, and 2025 is no exception. As user behaviors, search algorithms, and technology continue to advance, businesses must adapt their SEO strategies to remain competitive. What worked a few years ago may no longer deliver results in today’s dynamic digital landscape. One of the most significant shifts in 2025…
ByJoseph Riviello
What Are Google’s AI-Generated Search Results? Google’s Search Generative Experience (SGE) is redefining how users interact with search results. Instead of relying solely on a list of blue links, Google now provides AI-powered summaries that deliver direct answers to user queries. This advanced system leverages natural language processing to understand complex questions and present conversational…
ByJoseph Riviello
Short-form video has reshaped the digital landscape, and its reign continues strong in 2025. From TikTok and Instagram Reels to YouTube Shorts, these quick, engaging clips have become the centerpiece of content strategies for brands, influencers, and creators alike. Their widespread appeal lies in their ability to capture attention quickly, deliver memorable messages, and drive…
ByJoseph Riviello
User-generated content (UGC) has become one of the most powerful tools in modern social media marketing. In a world where authenticity and trust play a critical role in consumer behavior, UGC offers a unique way for brands to connect with their audience on a deeper level. Unlike traditional branded content, UGC is created by real…
ByJoseph Riviello
Threads, the latest social media platform from Meta, has quickly made waves as a text-first, conversation-driven space designed to rival Twitter. Launched as an extension of Instagram, Threads allows users to share short posts, engage in threaded discussions, and foster real-time interaction. With its seamless integration into Instagram, Threads offers a unique blend of conversational…
ByJoseph Riviello
Introduction: The Ongoing Debate Around a TikTok Ban TikTok has become a powerhouse in the world of social media marketing, revolutionizing how brands reach and engage with audiences. With its innovative short-form video format, the platform has enabled businesses to connect with millions of users, particularly Gen Z and Millennials. However, ongoing discussions about a…
ByJoseph Riviello
Social media is one of the most dynamic aspects of digital marketing, evolving at a pace that can be challenging for brands to keep up with. In 2025, staying ahead of trends is not just an advantage—it’s a necessity for maintaining relevance and engaging with your audience effectively. Platforms continue to adapt to shifting user…
ByJoseph Riviello
Introduction: The Rise of AI in Video Editing As content creation continues to dominate digital platforms, the demand for faster and more efficient editing solutions has skyrocketed. Enter AI video editing tools, a technological advancement reshaping how videos are produced. From automating mundane tasks like trimming clips to applying complex edits like color grading and…
ByJoseph Riviello
Influencer marketing has grown from a niche strategy to a central pillar of many brands’ marketing efforts. In 2025, it continues to evolve as audiences demand authenticity, platforms introduce new tools, and data-driven strategies become more sophisticated. What began as a way to amplify brand messages through partnerships with online personalities has transformed into a…
ByJoseph Riviello
Set Clear Goals and Prioritize Tasks Time management begins with clarity. If you don’t have a clear understanding of what you want to achieve with your social media marketing efforts, it’s easy to get overwhelmed or waste time on tasks that don’t drive results. Before diving into daily activities, define your overarching goals. Are you…
Kind words from real clients worldwide who’ve found success in their partnership with Zen Agency.
EXCELLENTTrustindex verifies that the original source of the review is Google. Zen is a tremendous agency. Great balance of design sensibility and technical know-how, and their account managers are very responsive and easy to work with. I'd recommend them for any web development project.Trustindex verifies that the original source of the review is Google. Very professional group.Trustindex verifies that the original source of the review is Google. Zen has been wonderful for our small business. They are completely professional and supportive. So quick to respond to any of our our needs and questions about our website. I would highly recommend this company to every business large or small. We are so grateful, especially for Justin and Sean who are always there to help us.Trustindex verifies that the original source of the review is Google. Have been a client for a couple of years now and Zen does a great job building professional looking websites that are functional.Trustindex verifies that the original source of the review is Google. Starting a new website from scratch was scarry. As a wholesale company we represent over 200 manufactures. Our business website then becomes somewhat a copy of those entire companies' websites. Lots of products and lots of continuous change. After the site was up and running it wasn't long before we started having issues. I had picked WooCommerce as the shopping cart and there were some plugin issues, etc. that needed repair. Looking for someone with experience in WooCommerce led me to Zen. No problem they were in Pennsylvania, and I was in Louisiana. They have helped me with so many issues and struggles. From building a form we could use for orders taken at a trade show, to hosting and recently installing a complex plugin that makes the website the order hub for customers and our company sales staff. All of the support has been first class. Best of all, they are just good people, eager to help, and easy to talk to. I would highly recommend Zen Agency to anyone needing that watchful eye looking out for your best interests.Trustindex verifies that the original source of the review is Google. Zen Agency helped me with SEO on my website and PPC ads for Google. They asked great questions, set great expectations, and over delivered. Professional, responsive, and inclusive throughout the process.Trustindex verifies that the original source of the review is Google. Zen has been professional with their service and knowledgeable with their advice.Trustindex verifies that the original source of the review is Google. The folks at Zen Agency have been extremely helpful. After providing them with my requirements for the new site, they created a fantastic website for me that I receive compliments on all the time. Their support is fast and friendly. I also chose to have Zen host my site and perform monthly updates so that I will no longer have to take time out of my day for those tasks.Trustindex verifies that the original source of the review is Google. I was looking to change web designers for my business after being with the same agency for 20 years. I needed a fresh set of eyes and someone with a lot more knowledge of WooCommerce in general. The owner contacted me right away and we came up with a monthly plan that fit our budget. My project manager Sofie is fantastic. She is very responsive to emails and the work gets done efficiently and in a timely manner. I would recommend the Zen Agency to anyone that is looking to step up their online prescence and ecommerce.
Leading brands turn to Zen as the go-to digital agency for their branding, web development, and marketing needs.
Our approach is strategic, data-driven, holistic, and one that generates results.
We have an outside-the-box type of mindset and take an innovative approach to all of our client’s needs. We take the guesswork out of your Cost Per Acquisition (CPA) and Return On Investment (ROI) by delivering measurable results that we let steer the next moves of our marketing strategies.
Zen Agency is a full-service agency offering the most creative branding, clean code web development, and measurable marketing services to help your company reach the pinnacle of success. Proudly serving Wilkes Barre – Scranton web design clients, Pennsylvania web design clients, and businesses worldwide.
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