Stay informed and inspired with ZenWire. We cover the latest digital news and offer deep dives into topics that matter, helping you achieve digital excellence in an ever-changing landscape.
ByJoseph Riviello
Paid advertising is a cornerstone of digital marketing, offering businesses a powerful tool to reach new customers and grow their base. Understanding how to effectively use paid ads for lead generation can transform your marketing efforts, especially when aligned with your overall strategy and business objectives. Define Your Target Audience The success of any paid…
ByJoseph Riviello
Lead generation is a critical activity for small businesses looking to grow and establish a robust market presence. Without a steady stream of qualified leads, a business can struggle to maintain sales and expand its customer base. Each lead represents a potential customer and an opportunity to close a sale, making the process of generating…
ByJoseph Riviello
Maximizing lead generation with social media requires a strategic approach that goes beyond simply posting content. Businesses must understand where their audience is, optimize their profiles for conversion, and create engaging content that nurtures potential leads. By leveraging the right tactics, social media can become a powerful tool for driving high-quality leads and increasing brand…
ByJoseph Riviello
Landing pages are crucial to the success of any PPC (Pay-Per-Click) campaign. While a well-crafted ad may attract visitors to your website, it’s the landing page that ultimately determines whether they convert into customers, leads, or subscribers. A high-converting landing page can significantly boost the ROI of your PPC campaigns, while a poorly optimized page…
ByJoseph Riviello
Google Analytics is an indispensable tool for any small business running PPC (Pay-Per-Click) campaigns. While platforms like Google Ads offer valuable data on impressions, clicks, and conversions, Google Analytics takes it a step further by providing deeper insights into how users interact with your website after clicking on an ad. By combining PPC data with…
ByJoseph Riviello
In the world of PPC (Pay-Per-Click) advertising, targeting the right keywords is essential for maximizing campaign success. For small businesses, long-tail keywords offer an often overlooked yet incredibly powerful advantage. These keywords, which are longer and more specific search phrases, allow businesses to reach a more focused audience with higher intent and less competition. While…
ByJoseph Riviello
For small businesses, managing a PPC (Pay-Per-Click) budget efficiently is often one of the biggest challenges they face. Given the limited resources, every dollar spent on advertising needs to be maximized to ensure a strong return on investment (ROI). PPC can be an incredibly effective way to drive targeted traffic and generate leads, but without…
ByJoseph Riviello
For small businesses, PPC (Pay-Per-Click) advertising is one of the most effective ways to drive targeted traffic, generate leads, and increase sales. However, simply running ads isn’t enough to ensure success. To get the most out of your PPC campaigns, you need to be able to track and measure your results effectively. Without the right…
ByJoseph Riviello
In today’s highly competitive e-commerce world, standing out and driving conversions requires more than just offering great products; it takes a comprehensive marketing strategy. One of the most effective ways to boost visibility, attract high-quality traffic, and increase sales is through PPC (Pay-Per-Click) advertising. PPC allows e-commerce businesses to place ads in front of potential…
ByJoseph Riviello
The legal industry is one of the most competitive fields in digital marketing. Law firms face the challenge of standing out in a saturated market while also targeting the right audience. One of the most effective ways to ensure visibility and drive potential clients to your firm is through Google Ads. As a pay-per-click (PPC)…
ByJoseph Riviello
The dental industry is increasingly competitive, and attracting high-value patients—those who require advanced or ongoing treatments—has become a priority for many dental practices. With traditional marketing methods becoming less effective and more expensive, many dentists are turning to Pay-Per-Click (PPC) advertising to reach the right audience. Google Ads offers a powerful way to target individuals…
ByJoseph Riviello
For e-commerce businesses, standing out in an increasingly crowded marketplace requires more than just basic advertising techniques. Google Ads is a powerful platform, but to truly succeed and maximize your ROI, you need to implement advanced tactics that refine your targeting, engage your audience more effectively, and optimize your campaigns for higher conversions. While many…
Kind words from real clients worldwide who’ve found success in their partnership with Zen Agency.
EXCELLENTTrustindex verifies that the original source of the review is Google. Zen is a tremendous agency. Great balance of design sensibility and technical know-how, and their account managers are very responsive and easy to work with. I'd recommend them for any web development project.Trustindex verifies that the original source of the review is Google. Very professional group.Trustindex verifies that the original source of the review is Google. Zen has been wonderful for our small business. They are completely professional and supportive. So quick to respond to any of our our needs and questions about our website. I would highly recommend this company to every business large or small. We are so grateful, especially for Justin and Sean who are always there to help us.Trustindex verifies that the original source of the review is Google. Have been a client for a couple of years now and Zen does a great job building professional looking websites that are functional.Trustindex verifies that the original source of the review is Google. Starting a new website from scratch was scarry. As a wholesale company we represent over 200 manufactures. Our business website then becomes somewhat a copy of those entire companies' websites. Lots of products and lots of continuous change. After the site was up and running it wasn't long before we started having issues. I had picked WooCommerce as the shopping cart and there were some plugin issues, etc. that needed repair. Looking for someone with experience in WooCommerce led me to Zen. No problem they were in Pennsylvania, and I was in Louisiana. They have helped me with so many issues and struggles. From building a form we could use for orders taken at a trade show, to hosting and recently installing a complex plugin that makes the website the order hub for customers and our company sales staff. All of the support has been first class. Best of all, they are just good people, eager to help, and easy to talk to. I would highly recommend Zen Agency to anyone needing that watchful eye looking out for your best interests.Trustindex verifies that the original source of the review is Google. Zen Agency helped me with SEO on my website and PPC ads for Google. They asked great questions, set great expectations, and over delivered. Professional, responsive, and inclusive throughout the process.Trustindex verifies that the original source of the review is Google. Zen has been professional with their service and knowledgeable with their advice.Trustindex verifies that the original source of the review is Google. The folks at Zen Agency have been extremely helpful. After providing them with my requirements for the new site, they created a fantastic website for me that I receive compliments on all the time. Their support is fast and friendly. I also chose to have Zen host my site and perform monthly updates so that I will no longer have to take time out of my day for those tasks.Trustindex verifies that the original source of the review is Google. I was looking to change web designers for my business after being with the same agency for 20 years. I needed a fresh set of eyes and someone with a lot more knowledge of WooCommerce in general. The owner contacted me right away and we came up with a monthly plan that fit our budget. My project manager Sofie is fantastic. She is very responsive to emails and the work gets done efficiently and in a timely manner. I would recommend the Zen Agency to anyone that is looking to step up their online prescence and ecommerce.
Leading brands turn to Zen as the go-to digital agency for their branding, web development, and marketing needs.
Our approach is strategic, data-driven, holistic, and one that generates results.
We have an outside-the-box type of mindset and take an innovative approach to all of our client’s needs. We take the guesswork out of your Cost Per Acquisition (CPA) and Return On Investment (ROI) by delivering measurable results that we let steer the next moves of our marketing strategies.
Zen Agency is a full-service agency offering the most creative branding, clean code web development, and measurable marketing services to help your company reach the pinnacle of success. Proudly serving Wilkes Barre – Scranton web design clients, Pennsylvania web design clients, and businesses worldwide.
155 Wyoming Ave
Wyoming, PA 18644
USA
1236 Cordova St Building,
Suite 201
Billings, MT 59101
USA
