Zen Agency

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

ByJoseph Riviello

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

content marketing companies

5 Secrets of Successful Content Marketing Companies

ByJoseph Riviello

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

inbound marketing agency

5 Inbound Marketing Agency Secrets for Quality Leads

ByJoseph Riviello

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely it’s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound…

what is woocommerce

What is WooCommerce?

ByJoseph Riviello

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

4-business-lessons-from-game-of-thrones

4 Business Lessons from Game of Thrones

ByJoseph Riviello

As the final season of HBO’s Game of Thrones kicks off, fans across the world are clamoring for answers. Although the existence of dragons, wights, and direwolves add to the fantasy of the world, there’s real life lessons Game of Thrones can teach you about doing business. Here are 4 Business Lessons from Game of…

instagram-checkout

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

ByJoseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should…

why-you-need-a-woocommerce-wordpress-site

Why You Need a WooCommerce Store

ByJoseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

ByJoseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

youtube video seo

YouTube Video SEO – How to Rank Well In Google

ByJoseph Riviello

YouTube is severely under-utilized by small businesses. When people think of local SEO, they think of the traditional methods like backlinks, page rank, onsite optimization, etc. (all of which are very important). But somewhere along the way, YouTube video SEO gets ignored. Don’t make that mistake. If you’ve never thought about using YouTube video SEO…

5-rules-for-responding-to-negative-reviews

5 Rules for Responding to Negative Reviews

ByJoseph Riviello

There’s nothing worse than receiving a negative review when you own an eCommerce store. This is because, as humans, we’re not naturally built to accept criticism, and we will do anything to avoid negative feedback. Here’s the thing: if your store is online long enough, you WILL experience at least one negative review at some…