ADA Compliance Services

Someone navigating a website with ADA compliance on a tablet

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

Read More

Why You Should Consider Headless E-Commerce

Two people browsing a headless e-commerce site

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Read More

6 Branding Misconceptions That. Just. Won’t. Die

creative team work together in brainstorm meeting to discuss branding and branding misconceptions

You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

Read More

Why Your Brand Must Reduce Churn 

reduce-churn-rate

For most advertisers, the 80/20 rule is practically etched in stone: 80% of your revenue will be produced by 20% of your customers. The best customers are repeat customers who continue to support your company.  Though many advertisers know this, the actual data tells a completely different story. According to the Nielsen Marketing Report, marketers…

Read More

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

instagram-checkout

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should…

Read More

Why You Need a WooCommerce Store

why-you-need-a-woocommerce-wordpress-site

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

Read More