Posts by Joseph Riviello
The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand
Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…
Read MoreZen Agency is Now a Sharpspring Silver Partner!
Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…
Read MoreHow to Create a Successful Marketing Funnel for Your Law Firm
If you were to go back 20 years, you would see the way that lawyers marketed their firm was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today…
Read MoreWhat Is Content Marketing? How You Can Get Started Today
Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. There are no shortcuts: You need good content. And you need to market that content if you want to…
Read More5 Steps for Creating a Successful Marketing Strategy
Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…
Read MoreThe 5 Step Cheat-Sheet for Using Youtube for Your Local Business
If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…
Read MoreWhy Call Tracking Is Critical for Local Businesses
Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…
Read MoreHow to Increase Email Sales Through Lead Nurturing
Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…
Read MoreEssential Technical SEO Tips for Your Business Blog
One of the most versatile marketing tools that you have available is your blog. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your best assets, and if you can consistently develop…
Read MoreWooCommerce Maintenance Tips to Refine Your Ecommerce Store
WooCommerce is one of the best ecommerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…
Read MoreHow to Incorporate Ecommerce Sales into Your B2B Operation
B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online marketing is definitely a big contributor to the hike in overall revenue.…
Read MoreHow to Gain Your First Ecommerce Sales with Google Shopping
One of the most important things you need when you open an ecommerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many people fail: they believe that they don’t really have to market their store…
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