Posts by Joseph Riviello

What Is Content Marketing? How You Can Get Started Today

content-marketing-strategy

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. There are no shortcuts: You need good content. And you need to market that content if you want to…

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5 Steps for Creating a Successful Marketing Strategy

Zen Agency

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

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Why Call Tracking Is Critical for Local Businesses

call-tracking

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

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How to Increase Email Sales Through Lead Nurturing

lead-nurturing

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

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Essential Technical SEO Tips for Your Business Blog

seo-advice

One of the most versatile marketing tools that you have available is your blog. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your best assets, and if you can consistently develop…

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WooCommerce Maintenance Tips to Refine Your Ecommerce Store

woocommerce

WooCommerce is one of the best ecommerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…

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How to Incorporate Ecommerce Sales into Your B2B Operation

b2b marketing

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online marketing is definitely a big contributor to the hike in overall revenue.…

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Understanding and Using the 4 Product Types in WooCommerce

woocommerce

WooCommerce is an easy and powerful entryway into selling products online. WooCommerce gives you the option to sell different products through your store: Simple Products Variable Products Grouped Products Affiliate Products If you don’t know or understand what those types represent, this blog post will give you the information you need to set up your…

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Important WordPress Terms That You Need to Know

wordpress

WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform. One of the key ways to knowing your way…

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