Posts by Joseph Riviello
What Is Content Marketing? How You Can Get Started Today
Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. There are no shortcuts: You need good content. And you need to market that content if you want to…
Read More5 Steps for Creating a Successful Marketing Strategy
Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…
Read MoreThe 5 Step Cheat-Sheet for Using Youtube for Your Local Business
If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…
Read MoreWhy Call Tracking Is Critical for Local Businesses
Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…
Read MoreHow to Increase Email Sales Through Lead Nurturing
Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…
Read MoreEssential Technical SEO Tips for Your Business Blog
One of the most versatile marketing tools that you have available is your blog. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your best assets, and if you can consistently develop…
Read MoreWooCommerce Maintenance Tips to Refine Your Ecommerce Store
WooCommerce is one of the best ecommerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…
Read MoreHow to Incorporate Ecommerce Sales into Your B2B Operation
B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online marketing is definitely a big contributor to the hike in overall revenue.…
Read MoreHow to Gain Your First Ecommerce Sales with Google Shopping
One of the most important things you need when you open an ecommerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many people fail: they believe that they don’t really have to market their store…
Read MoreHow to Truly Track the Effectiveness of Your Social Media Strategy
So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s something that should be quickly addressed. All of the time and effort…
Read MoreUnderstanding and Using the 4 Product Types in WooCommerce
WooCommerce is an easy and powerful entryway into selling products online. WooCommerce gives you the option to sell different products through your store: Simple Products Variable Products Grouped Products Affiliate Products If you don’t know or understand what those types represent, this blog post will give you the information you need to set up your…
Read MoreImportant WordPress Terms That You Need to Know
WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform. One of the key ways to knowing your way…
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