Author: Joseph Riviello

Company creating compatible desktop and mobile designer

UX for E-Commerce Stores: Tips to Make Your Customers Keep Coming Back for More

E-commerce trends may be dynamic, but one thing remains constant in the world of design: the importance of UX for e-commerce stores. The thing about selling products online is that you can’t solely count on your products selling by themselves. You’ve got to encourage your customers to make a purchase through an exceptional user experience….

Digital marketer working on new campaigns with both PPC and influencers

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

Two friends navigating a well-designed e-commerce site

Don’t Make Me Think: E-Commerce UX Tips to Make Your Customers WANT to Buy

User experience (UX) is critical to the success of any e-commerce business. According to a report by Adobe, 38% of e-commerce customers will leave a site if the design is unattractive. Meanwhile, 73% insist on finding content that displays well on their devices. Customers increasingly demand elegant content over simple and plain websites. With so…

reduce-churn-rate

Why Your Brand Must Reduce Churnย 

For most advertisers, the 80/20 rule is practically etched in stone: 80% of your revenue will be produced by 20% of your customers. The best customers are repeat customers who continue to support your company.ย  Though many advertisers know this, the actual data tells a completely different story. According to the Nielsen Marketing Report, marketers…

Marketing Data

Reality Vs. Perception: Why You Must Use Data to Steer Your Marketingย 

      Before the term โ€œdigital marketingโ€ even existed, things were pretty simple. In traditional methods of marketing, it was quite easy to track how your marketing performed due to there being one point of contact (a postcard, a radio ad, a TV commercial spot). In digital marketing, things are a bit muddy. With…

Zen Agency

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspringโ€™s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

content marketing companies

5 Secrets of Successful Content Marketing Companies

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

inbound marketing agency

5 Inbound Marketing Agency Secrets for Quality Leads

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely itโ€™s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound…

what is woocommerce

What is WooCommerce?

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, itโ€™s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

4-business-lessons-from-game-of-thrones

4 Business Lessons from Game of Thrones

As the final season of HBOโ€™s Game of Thrones kicks off, fans across the world are clamoring for answers. Although the existence of dragons, wights, and direwolves add to the fantasy of the world, thereโ€™s real life lessons Game of Thrones can teach you about doing business. Here are 4 Business Lessons from Game of…