Content Marketing

content-marketing

3 Things to Consider Before You Get Serious About Content Marketing

If youโ€™ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, itโ€™s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…

email-campaign

How Often Should You Send Out Emails?

Marketers are constantly teetering between too much and too little. When embarking on an email marketing campaign, the frequency of your email delivery is a question that hovers over many marketersโ€™ heads. Itโ€™s a struggle to strike the right balance; itโ€™s tough to know when itโ€™s โ€œjust enoughโ€. Want to know the reason why? Itโ€™s…

marketing-plan

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now itโ€™s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…

seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. Itโ€™s tricky, as there are so many traps that you can fall into, and itโ€™s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But itโ€™s like trying to drive cross-country…

trust

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…

press-release-advice

The 3 Steps to Mastering the Modern Press Release

In years past, companies used press releases so that a journalist could notice it, and that a piece of the release would get published in some news publication. Today, most of those news publications are extinct. Just like other forms of media promotion, the press release has made its home online. And the good thing:…

ecommerce-copy

How to Refine Your E-Commerce Copy to Sell More Products

Your product descriptions can make or break your conversions. Because your prospects cannot pick up and touch your products like they would in a traditional brick and mortar retailer, the way that you describe your products becomes essential. You need to convince your prospects that they need to buy from you, and the best way…

audience

Content Marketing: How to Understand Your Audience

Content marketing is about engagement. Itโ€™s about forming a connection between the business and the audience, so that they become more loyal and more attached to what you have to offer. To connect with your audience, you need to pinpoint who they are, what needs they have, and where they are on the road to…

social-media-plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. Thereโ€™s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…

content-marketing-challenges

How to Overcome Content Marketingโ€™s Biggest Challenges

Content marketing is one of the most potent and efficient ways to grow your business. But, just like anything else, there are certain challenges that youโ€™ll face, and you wonโ€™t find success until you conquer them. Weโ€™re going to talk about the most troublesome issues that companies deal with and how you can overcome them…

content-marketing-strategy

5 Easy Ideas That Can Electrify Your Content Marketing

Ideas can get stale. Do something enough times and itโ€™ll become dry and monotonous. If youโ€™ve ever dabbled in content marketing, you know what thatโ€™s like. โ€œWhat am I going to write about?โ€ โ€œWhat topic is going to excite my readers?โ€ These dilemmas will stagnate creativity. It happens, and if it hasnโ€™t, it will. Your…

business-blog

3 Rules to Follow when Managing a Business Blog

Corporate bloggers are facing a dilemma. Theyโ€™re struggling to decide the direction of their business blog. On one hand, they know that they need to sharpen their brand and build their authority; on the other, they know that need to make sales. Theyโ€™re mired in this question: Do I focus on providing great, free content…