Art of Brand Storytelling Part 2: How to Construct a Story

Art of Brand Storytelling Part 2: How to Construct a Story

Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was “Apple”, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they…

How to Make Extremely Interesting Content in a Boring Industry

How to Make Extremely Interesting Content in a Boring Industry

So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold. Here’s the good news: creating interesting content in a boring industry is far from impossible….

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

There’s a few reasons why content is absolutely essential when running an online business: it can build authority, instill trust, gain traffic, and persuade site visitors into becoming buyers. It’s one of the most important elements on your site, and it should be an integral part of your marketing strategy. With all of that said,…

The Best Types of Posts That Will Build Your Brand on Instagram

The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…

Overcoming Content Marketing’s Most Frustrating Challenges

Overcoming Content Marketing’s Most Frustrating Challenges

Content marketing’s stock is sky-high right now. It’s the hot topic, and it seems like almost every marketer is recommending it. There are some strong chances that you’ve already implemented some form of content marketing, whether it is a simple blog or a weekly video series. We love content, and we know that it can…

How to Hire a Copywriter – 4 Must Ask Questions

How to Hire a Copywriter – 4 Must Ask Questions

Businesses, whether they like it or not, need copywriting. Copywriting is seen as some secretive, wizardly craft that is difficult to master. The learning curve turns busy small business owners off. Taking the time to study classic sales letters, absorb all of the principles and tactics, and learning how to construct hard-hitting sales copy can…

How to Successfully Leverage Online Marketing for Your Print Campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…

3 Things to Consider Before You Get Serious About Content Marketing

3 Things to Consider Before You Get Serious About Content Marketing

If you’ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, it’s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…

How Often Should You Send Out Emails?

How Often Should You Send Out Emails?

Marketers are constantly teetering between too much and too little. When embarking on an email marketing campaign, the frequency of your email delivery is a question that hovers over many marketers’ heads. It’s a struggle to strike the right balance; it’s tough to know when it’s “just enough”. Want to know the reason why? It’s…