How to Drive Traffic and Engagement Using These 3 Social Media Plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. There’s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

Don’t believe the hype: Social media is not a set-it-and-forget-it marketing strategy. Like any other strategy it requires a precise understanding of your goals and how you’re going to accomplish them. It also requires you to test your methods to see what’s working and what isn’t, so that you can optimize your campaign for success….

The Don’t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The Don’t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, it’s hard to distinguish what is good and what isn’t. This is dangerous, as it can be the difference between blowing a marketing…

The Four Keys to Having a High-Performing Google+ Local Page

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Google’s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

How to Simplify Your Marketing

How to Simplify Your Marketing

One of the problems in the marketing industry is the obsession with fads, buzzwords, and fluff. Go to some digital marketing blogs and you’ll smacked with unproven and untested theories and ideas that, on the surface, sound great but will not be applicable to your business. The truth is that digital marketing is not a…

Inbound Marketing Strategy and Why It Matters

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…

Are you focusing on Social-Local-Mobile?

Are you focusing on Social-Local-Mobile?

Things are changing. 10 years ago, digital marketing was  much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…

4 Questions Every Business Needs to Ask When It Comes to Marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and they’re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…

Why It is Essential for Your Small Business to Get on Google+ Now

Why It is Essential for Your Small Business to Get on Google+ Now

Google claims it already has 170 million people active on its social network, Google+.  There may be 200 million or more already signed up for the service, which began in the summer of 2011.  Google+ is by far the fastest growing social network, and Google’s aim is to take down Facebook. Whether that happens or…