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E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

ByJoseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should not look to Instagram Checkout as the primary focus of their overall e-commerce strategy.

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The Instagram Checkout Feature is Innovative

It makes great sense for Facebook to want to incorporate this functionality into Instagram. With over 1 Billion Daily active users (55% of which falling in the 18-34 age group), Instagram dominates among millennials and Generation Z users. The seamless integration of products as content makes sense for the usability of the platform.

This isn’t Facebook’s first foray into payment processing. They have currency exchange capabilities in the Messenger app, credit card processing on Facebook which can be used for Facebook Ads, in-app purchases for games and for charitable campaigns. So this means Facebook can handle adding payment processing securely to Instagram? Right? That has yet to be seen.

Facebook’s Security Blunders

Just two days after the Instagram Checkout announcement, it was reported that Facebook stored hundreds of millions of user passwords in plain text without any encryption. A few months earlier in September 2018, Facebook’s security was breached allowing hackers access and control of over 50 million accounts.

What Does This All Mean?

The jury will be out on whether Facebook has the security chops to maintain the integrity of its users’ information on Instagram Checkout. So if your company is looking to expand its e-commerce business, there are certainly better options available. When we build a site with WooCommerce, we make the security of you and your customers as our top priority.

Zen Agency is a full-stack web development agency with over 20 years of experience and a proven track record. We feature a team of WordPress and WooCommerce Experts with extensive experience in all aspects of developing your e-commerce platform to the specs you desire.

Source Links:

https://instagram-press.com/blog/2019/03/19/instagram-checkout/

https://techcrunch.com/2018/06/20/instagram-1-billion-users/

https://www.statista.com/statistics/325587/instagram-global-age-group/

https://www.theverge.com/2019/3/21/18275837/facebook-plain-text-password-storage-hundreds-millions-users

https://www.cnbc.com/2018/09/28/facebook-says-it-has-discovered-security-issue-affecting-nearly-50-million-accounts-investigation-in-early-stages.html

joseph-riviello-ceo-zen-agency
Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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