3 Steps to Ensure Long-Term SEO Success

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. It’s tricky, as there are so many traps that you can fall into, and it’s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But it’s like trying to drive cross-country…

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use

WordPress’ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to…

Three Reasons Why WooCommerce Is Better Than Shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when you’re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPS—in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…

Web Design Checklist: Typography is Essential

Web Design Checklist: Typography is Essential

Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. It’s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…

The Web Design Checklist: Choosing the Color Palette

The Web Design Checklist: Choosing the Color Palette

This is the first post in the Web Design Checklist series. Our world is dominated by color. Because of its omnipresence, psychologists have debated the impact that color has on the mind and the emotional state. And there is an impact. Everyone has their subjective associations to certain colors—someone may find the color red to convey…

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

Released in 2011, WooCommerce is an open-source shopping cart WordPress plugin for ecommerce retailers. With over 2.3 million downloads in 3 years, it is one of the most popular and most powerful ecommerce options for online business owners and retailers (both large and small). The WooCommerce plugin is one of the premier shopping cart platforms…

How to Make Your Business Mobile Friendly

How to Make Your Business Mobile Friendly

Is Your Web Presence Mobile-Friendly? If your business isn’t mobile-optimized, you’re missing out. The number of people who own mobile devices is on the rise, and the trend isn’t likely to stop. The truth is that most people are comfortable with their smartphones and tablets. People use their mobile devices to communicate, entertain, work, learn,…