Website Design

website-design-example

3 Metrics that Should Tell You When It’s Time for a Website Redesign

Like many other things in life, your website can age. Father Time is no stranger to online properties. Your website, at one time, may have been a high-performing powerhouse that churned qualified leads through your door. If you’ve upheld the same design for several years, and you may have noticed a dip in that performance,…

online-store

5 Incredibly Easy Ways to Optimize Your Online Store

In the grind of running an online retail operation, many small details get ignored. But often enough, these small details can make or break your online store. With this in mind, it’s time to stop overlooking the small things, because they can have a pretty bug effect on your success. This post lists a few…

responsive-web-design

4 Responsive Web Design Mistakes That You Want to Avoid

As responsive design becomes more popular, more businesses have migrated to it—for good reason. It offers the best user experience and accessibility, and users have started to expect responsive websites when they’re surfing the web. Businesses have started to overhaul their web presence with brand new responsive websites, which is great, but some have poorly…

split-test-web-design

Five Web Design Elements that You Should Split Test

Much of conversion optimization comes down to testing various elements to see what works best. You compare Item A vs. Item B, and you see what wins out. You should be constantly conducting split tests to weed out any weak elements of your web design. What may work in theory may not work once you…

seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. It’s tricky, as there are so many traps that you can fall into, and it’s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But it’s like trying to drive cross-country…

custom-sidebars-pro

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use

WordPress’ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to…

woocommerce-vs-shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when you’re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…

schema-examples

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPS—in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…

Responsible Website Re-Design

Let me preface this article with two important points: By redesign, I mean more than a brand evolution. I am referring to completely changing the look, feel functionality of your website. It may include moving from one platform/CMS to another. It may include changing your content, or information hierarchy/site map, or all the above. Ultimately,…

typography

Web Design Checklist: Typography is Essential

Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. It’s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…