content marketing strategy

Do You Make These 5 Stupid Content Marketing Strategy Mistakes?

Everybody makes mistakes – that’s the nature of business. But, smart business owners learn from the mistakes of others so they don’t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong.

These are some of the top content marketing mistakes your company could make:

  1. No Content Marketing Strategy

There’s no wrong or right content marketing strategy. What’s most important is not the strategy itself, but that you actually have one in place.

Make sure you have goals set for your campaign. Do you want to make more sales soon, build your list, increase your search rankings, or get more traffic?

Set your goals, follow through, and adjust as necessary.

  1. Forgetting Keyword Research

You shouldn’t use “natural language.” Okay, you should when writing, but that may or may not help you rank for the keywords your content marketing strategy would benefit most from.

For example, you could write a blog article titled “How to Reduce Taxes You Owe.” That’s helpful, but let’s say people are really searching for “Tips for Reducing Your Taxes” when you do keyword research.

In both cases, you’ve written a very helpful post. But people will only find you for the latter because that’s what keyphrase they’re searching for. Make sure every piece of content targets 1-3 keyphrases.

  1. Not Enough Value Offered

The whole idea behind content marketing strategy is so your audience comes away with more valuable information than they had before. Your content must be entertaining, actionable, or help your audience learn something new.

Remember to answer the question “What’s in it for me?” as best as you can and you’ll do just fine.

  1. Not Enough Promotion

“Build it and they will come” does not work. There’s simply too much content these days to make that a viable strategy. You should put at least the same effort into promotion as you do into content creation. Some experts recommend promoting content five times more than you spend creating it.

  1. Your Headlines are Clever, Not Clear

Clever works best to engage once you’ve written your content. Headlines, however, must give an exact indication of what the reader can expect to find once they read your content. You can be somewhat clever too, but the focus should always be clarity.

Do you know the magazine rack at your local grocery store? It seems amazing to you that anyone buys those magazines. But a large part of the reason they get bought is they have incredible headlines that inspire wonder and awe. A certain segment of our population simply cannot resist buying them.


If you avoid making those mistakes, you’ll fly by most SMBs in your next content marketing campaign. For more information on how we have helped other companies develop their content marketing strategy, learn more about our content marketing services by clicking the link. As always, contact us now if you have any further questions.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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