Faith & Trust, You Hired Us


Working in the service industry I have heard the motto “the customer is always right.” The motto does not take into account what the industry standards are and what is best practice. As an account manager, it’s my job to educate the client along the way while reviewing all work done by the Zen Agency team. Our team has vast experience and, as a whole, we pride ourselves on producing creative solutions. We are always thinking ahead and out of the box so that the solutions we provide are ready to take the next step, even if your business is not. We are here to help your business grow by offering solutions that attract, engage and convert “visitors” into customers.

In hiring professionals, you are expecting professional work and execution. We do our best to provide designs that are visually pleasing and versatile to work on mobile devices. We place items throughout the homepage to establish a hierarchy of information. This way we attract the visitor to venture further into your website.

Any design project is always open to taste and sometimes this can be an area of disagreement along the way. A client’s personal taste sometimes oversteps our professional opinion. Designers use colors and placement of objects to attract the mind’s eye and send the right message to the visitor. We use colors based on meanings and the feelings they provoke in visitors; we do not make something red because we like the color red. Red is an emotionally intense color that has the ability to communicate strength, power, passion, and desire. We also avoid certain color combinations due to the effect they can have on the visitor’s eyes. Red next to a shade of teal can cause the colors to visually fight each other and cause eye fatigue. We also know to align certain colors near one another can make the one color appear darker than it actually is. Enough color theory for now, back to why you hired us.

Another aspect many clients do not think about is the usability of their site by the visitor. Personal opinion sometimes does not match with basic practices. For instance, we utilize a slider on the homepage of a site to optimize space so a client can tease visitors about services or special offers. Typically, you do not want a visitor to spend a lot of time on the homepage. You want your customers to land on the homepage, locate something they are interested in, and venture deeper into the site. This way a visitor can order a product or request contact for your company. We suggest that you only have 3 to a max of 5 slides on the homepage. When a client requests there be more than that max number of slides we can accommodate, we point out to them that there is a possibility that the visitor will never see those slides that fall late in the slide show. A solution to that issue could be that the slider rotation should be faster. But with a faster slider rotation, there is a possibility that nothing will be readable on the slide to visitors.

Overall, you need to remember that the company site maybe yours, but it is meant to attract and engage your customers, not you. You have hired Zen Agency for several reasons, one of which is for our skill level and our industry knowledge. Because of this expertise, we do our best to give you the best product that is designed optimally for the end-user, your customer.

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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

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