How to Use the WooCommerce Points and Rewards Plugin to Increase Repeat Purchases

Every successful business owner knows that one of the keys to running a business successfully is the building the loyalty of his customer base. Loyalty makes customers come back for repeat sales, and it compels them to talk about your business with their friends and family. But loyalty, more often than not, does not come automatically. It’s something that you, the business owner, must spark. If you have a store on WooCommerce, sparking loyalty won’t be too difficult. There are some good tools that will help you engage your customers in a way that will spark the loyalty that you desire. One of those tools is the WooCommerce Points and Rewards Plugin.


Show customers their points history on the My Account page

Using the WooCommerce Points and Rewards Plugin

Some customers will be natural ambassadors for your business, but the majority will not. The majority of your customers will need to be incentivized if they’re going to make consistent repeat purchases and become brand ambassadors. Before we talk about the plugin, there are a few things you need to maximize loyalty in your customers:

  1. A strong product or service. If your products are weak, customers will simply refuse to continue a relationship with your business. You can’t expect repeat purchases if people do not like your product.
  2. Great customer service. It should go without saying, but if customers have a negative experience interacting with your business, they will likely be hesitant to come back.
  3. An enticing incentive. Spark interest with a valuable reward. The reward can be anything of your choice. It could be something small like a 10% discount on their next order, or it could be a completely free product.

The WooCommerce Points and Rewards Plugin is a great way to create a rewards program. As its name suggests, customers can earn points by taking certain actions. These actions can range from making a purchase, to simply signing up for an account on your site. These points can be redeemed for discounts for prizes, and you can decide what your points are worth. For example, 200 points could be valued as $10 if you choose. If your incentive is a discount, you can set a maximum discount level (so that the discount never reaches 100%). Customers will be able to see a history log of their points and rewards in their “My Account” screen. As the store owner, you’ll have a full backend to manage the reward program, which will allow you to fully understand how well the program is working.

The plugin’s price starts at $129 for a single site license. And, if you implement it correctly, it could be well worth that price. Incentive programs give customers a reason to return, and if your product is good and your customer service is great, they will have no problem doing so.

Are you ready to discuss your next WooCommerce shopping cart project with the leader in e-Commerce development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.


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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

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