Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most.

“Marketing is a contest for people’s attention.”- Seth Godin

How an Inbound Marketing Strategy Works

If you’ve ever relied on outbound marketing to spread the word about your business, you know how frustrating it can be. Buying email lists praying that your customers like your advertisements enough to buy your products or services are quite a hassle.

Inbound marketing draws customers to where YOU want them to be. This is exactly why it is considered to be one of the most effective modes of marketing since 2006.

Unlike outbound marketing; inbound marketing strategy focuses on getting customers’ attention through a consistent stream of quality content. Content that aligns with their interests and converts the resulting inbound traffic into sales.

Here is how some of the biggest brands use various inbound marketing strategy to pull in customers.

Connect with Mobile Marketing

Mobile marketing helps you reach your target audiences on the go. This inbound marketing strategy targets customers whenever and wherever. Target when they’re at lunch or if they’re just browsing their cell phones. It shortens the lead cycle drastically and smart business owners know how to leverage it to their advantage.

That is what Starbucks did. They were named Mobile Marketer of the year for 2010 due to their pioneering mobile advertising advances. What is the basis of its success?

The brand developed an app that accepts mobile transactions or payments. 26 million transactions later and Starbucks had $110 million worth of funds through its customers’ personal Starbucks cards.

Keep them Engaged through Social Media

You can’t expect fans to engage your brand’s social media if it doesn’t provide quality content. Take Dell’s social media as an example. They encourage their fans to “like” its Facebook posts to keep them updated on the latest tech trends. This type of inbound marketing strategy all over.

Conclusion

Remember, inbound marketing is all about promising quality content. The faster you realize the fact, the better your chances are of converting leads into sales.

Your marketing dollars are wasted on strategies that do not guarantee leads. Inbound marketing strategies not only do that, but they also make it cheaper for online businesses to spread the word about their brands.

To learn more about how Zen Agency has incorporated inbound marketing strategy for our clients, feel free to contact us. Also, learn more about the full suite of Zen Agency’s marketing services.