inbound marketing strategy
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Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most.


“Marketing is a contest for people’s attention.”- Seth Godin

How an Inbound Marketing Strategy Works

If you’ve ever relied on outbound marketing to spread the word about your business, you know how frustrating it can be. Buying email lists praying that your customers like your advertisements enough to buy your products or services are quite a hassle.

Inbound marketing draws customers to where YOU want them to be. This is exactly why it is considered to be one of the most effective modes of marketing since 2006.

Unlike outbound marketing; inbound marketing strategy focuses on getting customers’ attention through a consistent stream of quality content. Content that aligns with their interests and converts the resulting inbound traffic into sales.

Here is how some of the biggest brands use various inbound marketing strategy to pull in customers.

Connect with Mobile Marketing

Mobile marketing helps you reach your target audiences on the go. This inbound marketing strategy targets customers whenever and wherever. Target when they’re at lunch or if they’re just browsing their cell phones. It shortens the lead cycle drastically and smart business owners know how to leverage it to their advantage.

That is what Starbucks did. They were named Mobile Marketer of the year for 2010 due to their pioneering mobile advertising advances. What is the basis of its success?

The brand developed an app that accepts mobile transactions or payments. 26 million transactions later and Starbucks had $110 million worth of funds through its customers’ personal Starbucks cards.

Keep them Engaged through Social Media

You can’t expect fans to engage your brand’s social media if it doesn’t provide quality content. Take Dell’s social media as an example. They encourage their fans to “like” its Facebook posts to keep them updated on the latest tech trends. This type of inbound marketing strategy all over.


Remember, inbound marketing is all about promising quality content. The faster you realize the fact, the better your chances are of converting leads into sales.

Your marketing dollars are wasted on strategies that do not guarantee leads. Inbound marketing strategies not only do that, but they also make it cheaper for online businesses to spread the word about their brands.

To learn more about how Zen Agency has incorporated inbound marketing strategy for our clients, feel free to contact us. Also, learn more about the full suite of Zen Agency’s marketing services.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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