Backlinks

The Power of Backlinks: What Businesses Need to Know About Link Building in 2025

The Power of Backlinks: What Businesses Need to Know About Link Building in 2025

Backlinks, also known as inbound links, are one of the most powerful factors in SEO, significantly impacting a website’s ability to rank higher in search engine results pages (SERPs). Simply put, a backlink is a hyperlink on an external website that points back to your site. These links act as “votes of confidence,” signaling to…

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time itโ€™s aimed at product review websites. As stated in Googleโ€™s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather thanย thin content that simply…