computer screen with an ecommerce website

Why Quality Backlinks Matter

computer screen with an ecommerce websiteGoogle has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump.

As Google explained to Search Engine Land:

We know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.

It’s important to note that this update is not aimed at any customer-submitted reviews on an eCommerce site; rather, it’s aimed at websites that produce product review content to help improve the trustworthiness of a business. These websites not only inform consumers about your products but can also provide important backlinks for the business’ website.

So, what does this algorithm change mean for your eCommerce website? Before we answer that, let’s look at why Google is targeting product review sites now.

The Swift Advance of eCommerce: 10 Years in 3 Months

Thanks to Covid-19, eCommerce has soared in the past year. According to a recent report from McKinsey & Company, eCommerce saw approximately 10 years’ worth of growth within three months.

It makes sense — Covid-19 drove us all indoors and we were either too afraid or just not able to go to their favorite brick-and-mortar store. So what did we do? We went online and shopped.

The report also states that 75% of US consumers tried different stores, brands, and websites during the pandemic and 60% stated they expect to incorporate these new brands and stores into their post-Covid-19 life.

Of course, this also means that competition has become extremely stiff. It’s now essential to have a well-designed website as well as a marketing strategy to get your products shown throughout the internet. One such method is affiliate marketing — where your products are sent to a partnering website for a review. Unbiased product reviews can not only help increase your customer base but can also help your SEO by providing a link to your website. It’s a win-win — your website improves in the rankings and you gain new consumers through the affiliate.

But if that product review website producing weak content, this could have the opposite effect. Instead of getting people to buy, it could hurt your rankings and your brand’s presence on the search engines. Here’s how.

The Problem With Low-Quality Backlinks

Let’s say you own an eCommerce website. You want to bump up your SEO so you decide to improve your backlink profile to help improve the trustworthiness of your website. You find one website that says it can create a bunch of backlinks for you by creating blog websites with posts that link back to your site. Great idea! You purchase the services.

A few months go by and what happens? Your SEO starts going in the wrong direction.

But why? You thought backlinks would help, not hurt!

Well, yes and no. It all depends on the quality of backlinks. In fact, that’s the key to any SEO effort — quality, not quantity.

You want backlinks from high-authority, trustworthy websites that produce content that is authoritative and exhibits the expertise of the writer. If that content meets or exceeds expectations, the website is rewarded with a higher ranking in the search engine. If it doesn’t demonstrate these attributes, then their ranking won’t go very far.

But then there’s the opposite — the spammy website. These websites have little to no authority or were created for the sole purpose of increasing search rankings. These toxic backlinks will not only harm your own website’s ranking, but you can receive a penalty, hurting your rankings, or even have your website completely removed from the search engine.

How To Tell If a Backlink is Toxic

Backlink building is a process. It takes a lot of time and effort. And even though there are reputable services out there that will help with your backlink profile, you still need to keep an eye on who is linking your website and it’s helping your SEO efforts.

Here are a few signs that a backlink may be hurting rather than helping:

  • As explained in the example above, the website was created solely for the purpose of creating a backlink to your website.
  • The content where the website is linked is not topically relevant to your website.
  • A link is forced into the comments on a blog article.
  • The link is hidden on the site.
  • The website is a money site.

Want Some Help With SEO? Yeah, We Can Do That

If you need help building up your eCommerce website’s presence online, you’ve turned to the right place. From website design to marketing and everything in between, Zen Agency can help get your products in front of the right people. Contact us today for more information on how we can help you.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *