copywriting style

interesting-content

How to Make Extremely Interesting Content in a Boring Industry

So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like youโ€™re trying to convert a dull rock into a shining piece of gold. Hereโ€™s the good news: creating interesting content in a boring industry is far from impossible….

copywriting

How to Find the Right Style for Your Copywriting

The difference between good copy and not-so-good copy is pretty stark. To write compellingly, you need to assume the roles of both artist and scientist, and know how to balance the two. Weak copy will blindly neglect both of these roles. Creativity is the engine that propels the copy and brings it to life. The…