How to Make Extremely Interesting Content in a Boring Industry


So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold.

Here’s the good news: creating interesting content in a boring industry is far from impossible. It will simply require a little bit of extra effort.

Find Out What Your Customers Want to Read

Your customers are a goldmine of important information. You want to create content based on what they want to see. If you’re not sure of what they want to see, you need to look at the common questions in your industry.

Let’s say, as an example, that you’re in the accounting industry. It’s hard to automatically find topics to write about, so you have to look to your customers for answers. Look at the common questions.

So, your content is based on accounting, and you want to create content on filing taxes. You can look at the common questions on filing taxes. You can even look at the not-so-common questions associated with filing taxes.

You may be wondering where to find common questions. Here are some places:

  • Quora– This is a great resource. Users are known for asking smart questions, and the people who answer them usually tend to be authoritative experts on the subject. Quora has gained popularity in the past few years, so it should be one of your first options.
  • Yahoo Answers– Another valuable resource, though it may not be as good as Quora. It’s not as popular as it once was, but you can still find good questions to help you generate content.
  • Other blogs- Look at the content on other blogs, videos, or podcasts. Next, look at the comments section. The comment section will often contain genuine questions about a topic that can be used as the springboard for your own content.

Find a way to spin these questions into interesting content.

Personality and Style Is Your Best Friend

If you run a blog, it shouldn’t read like a textbook. If you run a video series, it shouldn’t sound or appear like a college lecture.

People appreciate content that has some personality in it. Personality will help your content stand out from the pack. Content that has zero personality will be like eating bland food.

If you don’t know what I mean by personality, here are some qualities to look for:

Humor- Making people laugh will go a long way to make your content more interesting. This is far from a requirement, but it’s something that can be used effectively if done right. If you’re really bad at jokes, look for other ways to add personality.

Talk about your personal interests- Let people get to know you. You can do this by consistently revealing details about yourself. This will make your content more relatable.

Use analogies/metaphor to explain your point- Analogies paint a clearer picture of what you’re trying to communicate.

Break up the content with images and paragraph breaks. This is if you’re running a blog. You will want to break up the content with attention grabbing imagery and paragraph breaks to make the content easier to read. The majority of your readers may not read every single word of your content; many of them will skim it. By breaking up the content into more readable chunks, you are accommodating the different reading habits of your audience.

All of this is to transform what would be dull content into something more exciting and personable. If people can engage with your content, they are more likely to remain on your site. And when people are engaged with your site, they are more likely to buy.

Don’t allow what you perceive to be boring topics dissuade you from creating excellent content. With a bit of research and a bit of creativity, you can create interesting content that can engage, or even entertain, your readers.

Are you ready to discuss your next website project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of content writing experts.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…