SEO

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

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How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

the-5-step-cheat-sheet-for-using-youtube-for-your-local-business

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world….

local-seo

How to Use Local SEO to Rank for Multiple Locations

Local SEO, all things considered, is a relatively simple form of online marketing. Local SEO is critical because… Consumers tend to include geographical locations in their search queries The location of your business is factored into Google’s algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We’ve written…

local-seo

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local cafรฉ and youโ€™ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…

content-marketing

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

There is no better way to connect with someone than to tell a story. A good writer can use a story like a magicianโ€™s wand and can stun and mesmerize audiences to great effect. What weโ€™re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling….

content-marketing

How Can Small Businesses Use Content to Help Their SEO?

Content is more important to search engine optimization than ever before.ย  Google has publicly stated this over and over again.ย  Algorithm updates such as Fresh, Panda, and Penguin have made content not just important for your website to rank well, but essential. No matter what type of website or business you own/run, regularly updating the…

Why It is Essential for Your Small Business to Get on Google+ Now

Why It is Essential for Your Small Business to Get on Google+ Now

Google claims it already has 170 million people active on its social network, Google+.ย  There may be 200 million or more already signed up for the service, which began in the summer of 2011.ย  Google+ is by far the fastest growing social network, and Googleโ€™s aim is to take down Facebook. Whether that happens or…