How Can Small Businesses Use Content to Help Their SEO?

content-marketing Content is more important to search engine optimization than ever before.  Google has publicly stated this over and over again.  Algorithm updates such as Fresh, Panda, and Penguin have made content not just important for your website to rank well, but essential.

No matter what type of website or business you own/run, regularly updating the content is important.  If you’re a busy business owner, however, you might wonder how to create a simple content strategy that represents your business well.

How to Create a Simple Content Marketing Strategy

Let’s say you run a lawn and gardening business. Your first thought might be, “But my business is boring.  Who wants to come to my site to read about lawn care?”  Actually, your customers will want to, and there’s scores of homeowners across the United States who would love to take better care of their lawns too.

An example strategy would be to write 1-2 blog articles per week, and then promote them on your social media profiles and e-mail newsletter.  Easy enough, right?  But what do you blog about?

Well, if you’ve been in the lawn care industry for years, you know the common questions customers have over and over again.  Answer them on your blog, and when they ask you again, point them to your blog.  The point of a blog is to give away enough information to be helpful, but not your trade secrets.  As people see you have the answers to their questions, they trust you as an expert to turn to when they need your lawn care services.  Your blog articles also index individually in Google, help you increase your visibility for more keywords, and build your overall credibility, so all your pages rank higher in Google.  When you blog, you simply don’t lose.

What If You Don’t Have the Time?

Blogging does take some time, and if you don’t have enough of it to do it on your own, most SEO companies have a freelance copywriter who can develop the blog articles for you.  You know how in years past it was essential to market your business using signs, flyers, radio ads, and by sponsoring local charities and events?  Now, blogging is just another part of your modern marketing strategy.  The key point to remember is that it may seem boring to mainstream society, but to the customers you serve and other niches, it’s very, very interesting.

Take pride in your blog just like you do any other aspect of your business!

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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

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