The 7 Deadly Sins: Sneaky Broken Links and Images

The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s something that’s very sneaky, and if left unchecked, can do some damage to your SEO efforts. It’s like being blindsided; you’re down before you even know what hit you.

We’re going to talk about broken links and how it has a very negative effect on SEO. On the surface, it may not seem like such a big deal, and that’s what makes it so dangerous. Like some of the other Deadly Sins, it not only affects your rankings, but also the purity of your site’s user experience. Broken links and images are so easy to overlook, but they do have consequences. This Deadly Sin is all about maintaining your site so that it runs properly.

What are broken links?

404-error page


You’ve definitely seen them before. Surf the web, click on a page, and you see a 404 error message. This is a broken link, and it isn’t friendly to your SEO. A broken link occurs when you

  • Rename or move a webpage and don’t modify the internal links
  • Link to another page and don’t realize that is has been removed

Why broken links are bad for business

They’re bad for SEO because the search engines cannot crawl the page, which means that that page won’t be indexed. When pages don’t get indexed, they won’t rank. This also causes a chain effect: Not only will the search engines stop crawling, your visitors will spend less time on your site, increasing bounce. Google takes that as a cue that the site isn’t relevant or valuable, and the rankings for the pages that are indexed will suffer. One broken link is like a cancerous cell.

Website with broken links are perceived to be obsolete and poorly-maintained. This extends beyond SEO and delves into the overall user experience of your site. No one likes clicking on a page and being blocked by an annoying 404 error message. If your site visitors had to choose between a site with perfectly working links and a site with various broken links, which one do you think they’ll return to?


Something very simple and very small can have large repercussions. Luckily, broken links are very easy to fix. Use the Google Webmaster Tools to check the external broken links. Once you find them, set up 301 redirects to the correct page. You will also want to fix or remove any of the broken links that are within the website. Check and remove broken images as well.

Many webmasters have noticed upticks in rankings once they fixed this issue. And because it’s so easy to solve, you have no excuse. Don’t let the small things ruin your SEO campaign. Start fixing these issues today.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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