Why Call Tracking Is Critical for Local Businesses

Categories

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods.

If many of your leads contact you via the phone, you absolutely need to have call tracking to fully determine where the sale originates.

Today, I’m going to discuss why call tracking is critical for local businesses, and how it can boost the ROI on your marketing methods.

What Is Call Tracking?

Call tracking allows you to determine the source for each lead that contacts you via the phone/

Let’s say that your business has one phone number. This one phone number is placed on all marketing efforts– web pages, social profiles, Google My Business listings, direct mail, etc.

The problem is that all of your leads will be funneled to that phone number. Unless you have some sort of tracking technology that monitors the performance of your marketing, you will have no idea where the leads are coming from. Some marketing methods are absolutely hard to track with online technology, especially if that marketing method is offline-based– like direct mail, postcard mailing etc.

With call tracking, you will assign unique numbers to each marketing method. For example, you will assign a number to a PPC campaign, and you would assign a different number if you’re running print ads.

You’re probably thinking that running different phone lines can be a hassle. However, companies like Callfire make call tracking incredibly easy, as you can cheaply purchase different phone numbers, and you can forward calls to your main phone line. You will get a report on the amount of calls that arrived on each phone line, which will help you understand the performance of the individual marketing campaigns. Most call tracking software will offer-

  • Caller ID
  • Location of the caller’s phone number
  • Date and time of the call
  • Call recordings

With Callfire, you can even integrate the call tracking software with Google Analytics, giving you more insight into the source of your leads.

How to Implement Call Tracking for Your Local Business

Sign up with a service like Callfire. If you’re running multiple marketing campaigns, purchase unique phone numbers for each one.

The call tracking service will track how many calls come in, but it’s still your responsibility to determine which calls are actual leads, and how many actually become buyers. To do this, you’ll need to be organized, so CRM software like Salesforce can come in handy for determining where those leads sit in your buying process.

Look at the results and adjust. You will notice that some marketing methods bring in more calls than others. On the other hand, some methods may yield less calls but more sales. Whatever the case may be, you need to look at your results, and see what needs to be improved.

When you run a marketing campaign, you need to know the specifics of its performance, otherwise it’ll be hard to determine whether it’s worth the time and investment. The great thing is that call tracking is an easy way to get a very clear picture on your marketing performance.

Are you ready to discuss your next web project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WordPress and WooCommerce experts.

WooCommerce-Experts

Want more digital strategy advice and insights?

Sign up for our newsletter.
!
!
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

See more digital strategy posts

 
 

 

 
Someone navigating a website with ADA compliance on a tablet

ADA Compliance Services

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

Two people browsing a headless e-commerce site

Why You Should Consider Headless E-Commerce

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Marketing team pooling knowledge to build customer personas

What Is a Buyer Persona, and Why Is It Important to Your Marketing Strategy?

You are confident that your marketing plan is solid or at least heading in the right direction. But you’ve also heard an awful lot about incorporating buyer personas into the strategy. For those who may be asking “What is a buyer persona?” or wondering how to leverage them for your marketing efforts, keep reading. We’ll…

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

computer in front of a purple light

How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

creative team work together in brainstorm meeting to discuss branding and branding misconceptions

6 Branding Misconceptions That. Just. Won’t. Die

You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

apple ios 14 update

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…