Why Call Tracking Is Critical for Local Businesses

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods.

If many of your leads contact you via the phone, you absolutely need to have call tracking to fully determine where the sale originates.

Today, I’m going to discuss why call tracking is critical for local businesses, and how it can boost the ROI on your marketing methods.

What Is Call Tracking?

Call tracking allows you to determine the source for each lead that contacts you via the phone/

Let’s say that your business has one phone number. This one phone number is placed on all marketing efforts– web pages, social profiles, Google My Business listings, direct mail, etc.

The problem is that all of your leads will be funneled to that phone number. Unless you have some sort of tracking technology that monitors the performance of your marketing, you will have no idea where the leads are coming from. Some marketing methods are absolutely hard to track with online technology, especially if that marketing method is offline-based– like direct mail, postcard mailing etc.

With call tracking, you will assign unique numbers to each marketing method. For example, you will assign a number to a PPC campaign, and you would assign a different number if you’re running print ads.

You’re probably thinking that running different phone lines can be a hassle. However, companies like Callfire make call tracking incredibly easy, as you can cheaply purchase different phone numbers, and you can forward calls to your main phone line. You will get a report on the amount of calls that arrived on each phone line, which will help you understand the performance of the individual marketing campaigns. Most call tracking software will offer-

  • Caller ID
  • Location of the caller’s phone number
  • Date and time of the call
  • Call recordings

With Callfire, you can even integrate the call tracking software with Google Analytics, giving you more insight into the source of your leads.

How to Implement Call Tracking for Your Local Business

Sign up with a service like Callfire. If you’re running multiple marketing campaigns, purchase unique phone numbers for each one.

The call tracking service will track how many calls come in, but it’s still your responsibility to determine which calls are actual leads, and how many actually become buyers. To do this, you’ll need to be organized, so CRM software like Salesforce can come in handy for determining where those leads sit in your buying process.

Look at the results and adjust. You will notice that some marketing methods bring in more calls than others. On the other hand, some methods may yield less calls but more sales. Whatever the case may be, you need to look at your results, and see what needs to be improved.

When you run a marketing campaign, you need to know the specifics of its performance, otherwise it’ll be hard to determine whether it’s worth the time and investment. The great thing is that call tracking is an easy way to get a very clear picture on your marketing performance.

Are you ready to discuss your next web project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WordPress and WooCommerce experts.

WooCommerce-Experts

Want more digital strategy advice and insights?

Sign up for our newsletter.
!
!
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. There are no shortcuts: You need good content. And you need to market that content if you want to…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

How to Increase Email Sales Through Lead Nurturing

By Joseph Riviello

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

By Joseph Riviello

WooCommerce is one of the best ecommerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…

Essential Technical SEO Tips for Your Business Blog

By Joseph Riviello

One of the most versatile marketing tools that you have available is your blog. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your best assets, and if you can consistently develop…

How to Incorporate Ecommerce Sales into Your B2B Operation

By Joseph Riviello

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online marketing is definitely a big contributor to the hike in overall revenue.…

How to Gain Your First Ecommerce Sales with Google Shopping

By Joseph Riviello

One of the most important things you need when you open an ecommerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many people fail: they believe that they don’t really have to market their store…

How to Truly Track the Effectiveness of Your Social Media Strategy

By Joseph Riviello

So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s something that should be quickly addressed. All of the time and effort…

Understanding and Using the 4 Product Types in WooCommerce

By Joseph Riviello

WooCommerce is an easy and powerful entryway into selling products online. WooCommerce gives you the option to sell different products through your store: Simple Products Variable Products Grouped Products Affiliate Products If you don’t know or understand what those types represent, this blog post will give you the information you need to set up your…