seo

The Deadly Sins of SEO: Over-Optimization of the Anchor Text

Note: This is part 1 of our โ€œDeadly Sins of SEO Seriesโ€ When a new Google algorithm update gets unleashed unto the public, search marketers tend to cringe in fear. A great deal of SEOs have been hammered by updates that crushed their rankings. Rankings that may have taken months, or even years, to attain…

press-release-advice

The 3 Steps to Mastering the Modern Press Release

In years past, companies used press releases so that a journalist could notice it, and that a piece of the release would get published in some news publication. Today, most of those news publications are extinct. Just like other forms of media promotion, the press release has made its home online. And the good thing:…

ecommerce-copy

How to Refine Your E-Commerce Copy to Sell More Products

Your product descriptions can make or break your conversions. Because your prospects cannot pick up and touch your products like they would in a traditional brick and mortar retailer, the way that you describe your products becomes essential. You need to convince your prospects that they need to buy from you, and the best way…

url-coupons-1

How to automatically apply a WooCommerce URL Coupon when using W3 Total Cache

The WooCommerce URL Couponsย is a great extension that allows you to set up a unique URL (ex. https://zen.agency/trysave20) andย automatically apply product or cart discounts without the need for your customers to enter an actual coupon code. Using the page redirect option, you are able to redirect customers to a page after visiting the unique URL….

custom-sidebars-pro

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins Youโ€™ll Ever Use

WordPressโ€™ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to…

email-marketing

The 2 WordPress Plugins That Will Explode the Size of Your Email List

A business neglecting its email list is like a gardener refusing to water his plants. Your email list is a seed that needs constant nurturing and maintenance so that it reaches its full potential. The size of your email list should see a constant trend of growthโ€”from the beginning, when you first started collecting the…

audience

Content Marketing: How to Understand Your Audience

Content marketing is about engagement. Itโ€™s about forming a connection between the business and the audience, so that they become more loyal and more attached to what you have to offer. To connect with your audience, you need to pinpoint who they are, what needs they have, and where they are on the road to…

social-media-plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. Thereโ€™s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…

content-marketing-challenges

How to Overcome Content Marketingโ€™s Biggest Challenges

Content marketing is one of the most potent and efficient ways to grow your business. But, just like anything else, there are certain challenges that youโ€™ll face, and you wonโ€™t find success until you conquer them. Weโ€™re going to talk about the most troublesome issues that companies deal with and how you can overcome them…

website security

How to Strengthen the Security of Your WordPress Site

[WordPress is the worldโ€™s largest and most popular CMS. Developers love it. Businesses love it. Bloggers love it. WordPress is so popular that 1 out of 6 websites use it. Itโ€™s because of that active popularity that security is so important. Out of the millions of WordPress sites out there, hundreds of thousands get hacked…