content-marketing-strategy

5 Easy Ideas That Can Electrify Your Content Marketing

Ideas can get stale. Do something enough times and itโ€™ll become dry and monotonous. If youโ€™ve ever dabbled in content marketing, you know what thatโ€™s like. โ€œWhat am I going to write about?โ€ โ€œWhat topic is going to excite my readers?โ€ These dilemmas will stagnate creativity. It happens, and if it hasnโ€™t, it will. Your…

WordPress SEO

4 Dynamic Tips to Boost the SEO of Your WordPress Site

WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesnโ€™t mean that WordPress is a ready-to-use, โ€œout of the boxโ€ SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start…

local-seo

How to Build a Long-Lasting Local Link Building Strategy

It is no secret that the best way to dominate your competitors is through local SEO. Often enough, the most relevant, targeted customers can be gained through a local search campaign. It is also no secret that backlinks are still a powerful ranking factor, even in 2014. But some backlinks are better than others. Getting…

social media tips

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

Donโ€™t believe the hype: Social media is not a set-it-and-forget-it marketing strategy. Like any other strategy it requires a precise understanding of your goals and how youโ€™re going to accomplish them. It also requires you to test your methods to see whatโ€™s working and what isnโ€™t, so that you can optimize your campaign for success….

marketing-checklist

The Donโ€™t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, itโ€™s hard to distinguish what is good and what isnโ€™t. This is dangerous, as it can be the difference between blowing a marketing…

Faith and Trust You Hired Us

Faith & Trust, You Hired Us

Working in the service industry I have heard the motto โ€œthe customer is always right.” The motto does not take into account what the industry standards are and what is best practice. As an account manager, itโ€™s my job to educate the client along the way while reviewing all work done by the Zen Agency…

ecommerce-mistakes

5 Common Mistakes that Hinder Ecommerce Success

There are always a few mistakes that are common among eCommerce retailers. Left unchecked, these mistakes will hinder profits and success. The worst thing is that the owners of these eCommerce shops are not even privy to these mistakes. Years can go by before they realize the errors that theyโ€™ve made and how much money…

woocommerce-vs-shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when youโ€™re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…

The Four Keys to Having a High-Performing Google+ Local Page

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Googleโ€™s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

referrals

How to Naturally Boost Your Referrals

Some of the best and easiest customers that can be acquired will be gained from referrals. Referral marketing is a criminally underused tactic to gain new business. People love doing business with companies they trust. But trust is very hard to earn if someone is learning about your company for the first time. If someone…

white papers

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If youโ€™re a small business ,…