content-management

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

There’s a few reasons why content is absolutely essential when running an online business: it can build authority, instill trust, gain traffic, and persuade site visitors into becoming buyers. It’s one of the most important elements on your site, and it should be an integral part of your marketing strategy. With all of that said,…

up-sell-ecommerce

Why Upselling Is One of The Best Ways to Increase Customer Satisfaction

Inexperienced vendors view upselling as a dirty concept. Many think it’s a cheap, sleazy tactic that only exists to get more sales. To be fair, that can be the case. There are hordes of deviously sleazy salesman who are quite talented at sinking their hands into their customers’ pockets, while offering no value in return….

instagram

The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…

twitter-lead-generation-secrets-the-pros-use

Twitter Lead Generation Secrets the Pros Use

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…

checkout-plugins

The 6 Best WooCommerce Checkout Plugins That Will Increase Sales

The checkout is the last, and arguably most significant, stage in the buying process. It’s also where many online operations fumble the ball. Checkout issues will abruptly stop sales, frustrate customers, and will hurt your brand in the long-term. This is why your checkout process should be impeccably smooth. WooCommerce, WordPress’ best ecommerce platform, has…

web-hosting

Should a WooCommerce Shop Run on Shared Hosting or a VPS?

One of the worst setbacks a website deals with is downtime. The longer your site is down, more sales go down the drain. One of your main concerns as an ecommerce retailer is maximizing your revenue, and web server issues directly undermine that. Suffice it to say, the hosting plan that you choose matters immensely….

product description writing

Are You Making These Product Description Mistakes?

When you sell anything online, there’s always one general metric (regardless of the situation) that will always mean something: sales. Your online store will either live or die by how many sales you make. There are many elements that will directly influence the amount of sales that you bring in. When someone clicks on a…

website-data

The 4 Most Essential Success Metrics for Your E-Commerce Store

In the e-commerce space, business owners that are successful often know exactly why they are successful. They’re successful, for one major reason, because they know how well they are performing– their data always tells the story. Your success in e-commerce is determined by number and hard facts. And while it’s easy to rely on instincts,…

loyalty-program

How to Use the WooCommerce Points and Rewards Plugin to Increase Repeat Purchases

Every successful business owner knows that one of the keys to running a business successfully is the building the loyalty of his customer base. Loyalty makes customers come back for repeat sales, and it compels them to talk about your business with their friends and family. But loyalty, more often than not, does not come…

ecommerce

How Your E-Commerce Store Can Conquer 2016

For several years, e-commerce has steadily evolved. 2015’s Black Friday saw record numbers of online sales, and it’s indicative of a larger trend: people prefer to shop online. E-commerce offers convenience, speed, and a wealth of options. In 2016, e-commerce will continue to evolve– that’s a guarantee. As e-commerce evolves, your operation needs to evolve…

trustworthy-website

5 Simple Ways to Make Your Web Presence More Trustworthy

The purpose of your business website is to capture more sales and to expand your brand. One of the things that often gets overlooked when it comes to web design is the trustworthiness of a website. This means that if you want to see a certain level of success, your website needs to be totally…

seo-results

When Should You Start Seeing Results from Your SEO Campaign?

SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless. For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route,…