typography

Web Design Checklist: Typography is Essential

Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. Itโ€™s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…

navigation-tips

The Web Design Checklist: Creating the Navigation

What goes into great design? What is at its center? ย A website having a pretty face is not enough, because prettiness alone will not impact a buying decision from beginning to end. ย Nor will having the latest, most modern, up-to-date tools and features be enough. It can be argued that great design, at its center,…

web-design-colors

The Web Design Checklist: Choosing the Color Palette

This is the firstย post in the Web Design Checklist series. Our world is dominated by color. Because of its omnipresence, psychologists have debated the impact that color has on the mind and the emotional state. And there is an impact. Everyone has their subjective associations to certain colorsโ€”someone may find the color red to convey…

what is retargeting

What is Retargeting and Why Should You Care?

The vast majority of visitors to your e-commerce site do not purchase the first time. Retargeting is a strategy you use to get them coming back. After all, they were at least interested enough to visit your site, so that means thereโ€™s a good chance theyโ€™d like to buy from you later on down the…

content marketing strategy

Do You Make These 5 Stupid Content Marketing Strategy Mistakes?

Everybody makes mistakes โ€“ thatโ€™s the nature of business. But, smart business owners learn from the mistakes of others so they donโ€™t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…

email-marketing

Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average personโ€™s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…

inbound marketing strategy

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for peopleโ€™s attention.”- Seth Godin How an Inbound Marketing Strategy…

email-marketing

How to Fix Your Email Subject Lines to Improve Your Open Rates

Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were fewer regulations, and the average inbox wasnโ€™t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospectsโ€™ attention while other companies and…

social local mobile marketing

Are you focusing on Social-Local-Mobile?

Things are changing. 10 years ago, digital marketing was ย much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…

Business strategy concept in word tag cloud

A 5-Step Process to Increasing the Lifetime Value of Your Customers

Note: This is Part 2 of the โ€œKnow Your Metricsโ€ series Letโ€™s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…

customer-lifetime-value

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Note: This is Part 1 in the โ€œKnowing Your Metricsโ€ series Want to know the difference between a true digital marketer and a pretender? Ask the marketer to pull up some figures. Tell him to show you his treasure trove of data for the campaigns. Tell him to explain his average customer profiles. Tell him…