blogging

5 Ways to Increase the Readership of your Blog Posts

In 2014, many people arenโ€™t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content…

link-building

How to Earn Links in 2014

โ€œSEOโ€ has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and allโ€ฆ In fact, โ€œSEOโ€ has attracted such a negative stigma that โ€œSEO Moz,โ€ an inbound marketing thought leader, rebranded its company name to just โ€œMoz.โ€ But You Do Need to Do SEO! Now, itโ€™s important…

loyalty

3 Steps to Maintaining Client Relationshipsย 

The lines of communication between a client and their design firm are now more important than ever. With all the steps that need to be taken in order to digitize a business, communication can often get lost. Day in and day out, design firms are creating dynamic websites, brands, marketing campaigns, providing IT support, and…

simplified marketing

How to Simplify Your Marketing

One of the problems in the marketing industry is the obsession with fads, buzzwords, and fluff. Go to some digital marketing blogs and youโ€™ll smacked with unproven and untested theories and ideas that, on the surface, sound great but will not be applicable to your business. The truth is that digital marketing is not a…

Responsible Website Re-Design

Let me preface this article with two important points: By redesign, I mean more than a brand evolution. I am referring to completely changing the look, feel functionality of your website. It may include moving from one platform/CMS to another. It may include changing your content, or information hierarchy/site map, or all the above. Ultimately,…

market-automation

5 Marketing Automation Tips for Your Business

The term โ€œmarketing automationโ€ is deceptive.ย  The name implies that it is as easy as 1-2-3, and is something that anyone, without any experience using the software, can do. But itโ€™s not that simple. The truth is that while marketing automation is a powerfully robust tool to have in your arsenal, it can have a…

typography

Web Design Checklist: Typography is Essential

Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. Itโ€™s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…

navigation-tips

The Web Design Checklist: Creating the Navigation

What goes into great design? What is at its center? ย A website having a pretty face is not enough, because prettiness alone will not impact a buying decision from beginning to end. ย Nor will having the latest, most modern, up-to-date tools and features be enough. It can be argued that great design, at its center,…